Sr.Executive-Sales

Walplast Products; Nagpur District; On-site; INR 350,000 - 480,000; Full time

Job summary

Walplast Products in Nagpur seeks a channel sales professional with 3-5 years of experience in tile adhesives to drive market coverage and sales. You will understand customer and influencer preferences and execute strategies to strengthen Walplast's competitive position.

You will also lead dealer support, inventory management, and demonstrations for architects, builders and contractors while optimizing resource allocation for maximum ROI.

Qualifications

• 3-5 years of experience in Channel Sales, preferably in Tile Adhesives.

Responsibilities

• Develop an in-depth understanding of customer and influencer preferences in the assigned market.
• Analyze competition offerings and formulate strategies to create a competitive advantage for Walplast.
• Promote Walplast Tile Adhesives through product presentations and demonstrations to clients, trades, builders, and architects.
• Convince channel partners to invest in inventory and maintain levels via influencer and client activation.
• Maintain sales volume, product mix and selling price by tracking supply, demand, trends and competitors.
• Ensure optimal deployment of resources for ROI by allocating talent, time and promotion for ATL and BTL activities.

Skills

Channel sales

Market insights

Dealer management

Trade presentations

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

(3-5) years of experience in Channel Sales, preferably from the Tile Adhesives and range of TA industry.