Sr.Executive-Sales

Walplast Products; Solapur; On-site; INR 450,000 - 650,000; Full time

Job summary

Walplast Products is seeking a Channel Sales professional in Solapur, Maharashtra, to develop insights on customer preferences and competitive offerings. The role focuses on expanding market coverage and communicating product quality to trade channels, architects, and contractors.

The candidate will drive dealer activation, optimize inventory levels, and align sales strategies with market trends to sustain growth in the tile adhesives segment.

Qualifications

• 3-5 years of experience in channel sales, preferably from the tile adhesives industry.

Responsibilities

• Understand customer and influencer preferences to shape market insights and competitive strategies.
• Drive market penetration and coverage to boost Walplast's tile adhesives reach.
• Support dealers with inventory management and demand generation through activations.
• Maintain sales volume, product mix, and pricing by monitoring supply and demand trends.
• Plan resource deployment for ROI via ATL and BTL activities.

Skills

Channel Sales

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

3-5 years of experience in Channel Sales, preferably from the Tile Adhesives and range of TA industry.