Executive/Sr.Executive-Sales-Gurugram-Tile adhesives

Walplast Products; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Walplast Products in Gurugram, Haryana is seeking a market-driven professional to lead customer insights, market penetration, dealer support, and revenue growth. You will analyze customer and influencer preferences, coordinate ATL/BTL activations, and communicate product value to builders, contractors, and architects.

The role requires ongoing market research, competitive intelligence, and rigorous reporting to inform sales strategy and resource deployment.

Qualifications

• Customer and Market Insights responsibilities include understanding customer preferences and competitive analysis.
• Market Penetration and Coverage entails driving reach and product demonstrations to clients and specifiers.
• Dealer Support and Inventory Management focuses on channel partner enablement and demand creation.
• Sales Strategy involves managing volume, mix, pricing in response to supply/demand trends.
• Resource Deployment covers ROI-driven talent and promotion allocation for ATL/BTL activities.
• Revenue Growth targets require competitive and innovative approaches to customer acquisition.
• Market Research includes regular market intelligence and understanding customer needs.
• Reporting ensures compliance with online and offline company reporting requirements.

Responsibilities

• Develop an in-depth understanding of customer and influencer preferences in the assigned market.
• Analyze competition offerings versus our offerings and formulate actionable strategies.
• Communicate product quality and value through repeated presentations to stakeholders.
• Convince channel partners to invest in inventory and activate demand through influencers.
• Maintain sales volume, product mix, and selling price by tracking trends and competitors.
• Allocate talent and promotion for maximum efficiency across ATL and BTL activities.
• Meet customer acquisition and revenue growth targets through competitive strategies.
• Conduct regular market research to gain intelligence and gauge selling possibilities.

Job description

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage:Ensure that Walplast -Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management:Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.