Chief Manager- Sales( Projects)

Walplast Products; Navi Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Walplast Products is seeking an experienced project sales professional in India to drive tile adhesive market penetration and channel activation. You will analyze customer and influencer preferences, communicate product quality to clients, and optimize dealer inventory while deploying resources for maximum ROI.

The role focuses on developing strategies across ATL and BTL activities, maintaining sales volume and price competitiveness in a dynamic market.

Qualifications

• 8+ years of experience in Project Sales for Tile or Tile Adhesives products.

Responsibilities

• Develop an in-depth understanding of customer and influencer preferences in the assigned market.
• Analyze competition offerings versus Walplast and formulate strategies for competitive advantage.
• Drive market penetration and coverage through product presentations and demonstrations to clients, trade, builders, contractors, and architects.
• Support dealers by enabling inventory levels and creating awareness and demand through influencers and client activation.
• Maintain sales volume, product mix, and selling price by monitoring supply, demand, and market trends.
• Allocate resources for ROI, balancing talent, time, and promotion across ATL and BTL activities.

Skills

Project Sales

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

8+ Years of experience in Project Sales for Tile or Tile Adhesives Products