Executive/Sr. Executive -Sales

Walplast Products; Gurugram District; On-site; INR 650,000 - 900,000; Full time

Job summary

Walplast Products in Gurugram, India seeks a Channel Sales professional to drive market penetration for Tile Adhesives, build dealer networks, and push product demonstrations to key stakeholders.

You will analyze customer needs, coordinate ATL/BTL activities, and align sales targets with revenue growth while ensuring accurate reporting. This role is based in Gurugram and involves active market engagement.

Qualifications

• 3-5 years of experience in Channel Sales, preferably in Tile Adhesives or TA industry.

Responsibilities

• Customer and Market Insights: develop an in-depth understanding of customer and influencer preferences in the assigned market and formulate actionable strategies.
• Market Penetration and Coverage: drive aggressive coverage, communicate product quality to clients through presentations and demonstrations.
• Dealer Support and Inventory Management: enable channel partners to invest in inventory via awareness and demand creation.
• Sales Strategy: maintain sales volume, product mix, and selling price by tracking supply and demand and trends.
• Resource Deployment: allocate talent, time and promotion for maximum ROI in ATL and BTL activities.
• Revenue Growth: meet customer acquisition and revenue growth targets through competitive and innovative approaches.
• Market Research: conduct regular market intelligence and assess customer needs with geographic awareness.
• Reporting: ensure compliance with reporting requirements in online and offline formats.

Skills

Channel Sales

Market Research

Sales Strategy

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

(3-5) years of experience in Channel Sales, preferably from the Tile Adhesives and range of TA industry.