DM- Digital Marketing Analytics

KOHLER India; Pune District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

KOHLER India is seeking a seasoned Digital Marketing Analytics professional to translate business requirements into actionable analytics solutions across web and mobile platforms. You will design and implement end-to-end analytics, manage tagging and dashboards, troubleshoot data collection, and provide strategic insights to optimize digital performance.

Strong stakeholder management and a background in Adobe Analytics, Google Analytics, and related tools are required; Firebase app analytics is

Qualifications

• Bachelor/ master’s degree from a reputed university.
• 8 to 12 Years of experience in web analytics implementation using Adobe.
• Adobe Launch/ Tealium and others web analytics is mandatory.
• Should have experience in end-to-end implementation of adobe analytics, google analytics tags from end to end on websites.
• Good to have experience working on Firebase SDK and app Analytics.
• Hands-on experience with Adobe Analytics reporting, Workspace dashboards, calculated metrics, segments, report automation, and insight generation.
• Good understanding of digital marketing KPIs, customer journey analysis, conversion funnel reporting, and performance measurement.
• Strong stakeholder management, communication, and consulting skills with the ability to work effectively across business and technology teams.

Responsibilities

• Work with business stakeholders to understand requirements and translate them into analytics solutions.
• Lead design, architecture, and implementation of end-to-end digital analytics across web and mobile platforms.
• Design and implement end-to-end digital solutions for clients.
• Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with client’s solutions designs.
• Troubleshoot and resolve technical issues related to adobe analytics / other analytics implementation and data collection.
• Work as consultant and provide valuable strategic insights to customers to help them meet business objectives.
• Understanding the behavior and expectations of online visitors
• Build and maintain relationships and partnerships with key stakeholders while acting as a trusted advisor for analytics initiatives.
• Collaborate with web development, product, and marketing teams to implement and validate tagging solutions.
• Build and maintain Adobe Analytics dashboards, reports, scorecards, and automated reporting solutions for business stakeholders.
• Analyze digital performance data and provide actionable insights, trends, and recommendations to improve business outcomes
• Ensure analytics implementations follow defined governance standards, data quality requirements, and implementation best practices.
• Lead analytics implementation projects and support junior team members on implementation, reporting, and best practices.

Skills

Stakeholder management

Consulting

Communication

Analytics interpretation

Data quality assurance

Education

Bachelor/Master degree from a reputed university

Tools

Adobe Analytics

Adobe Launch

Tealium

Google Analytics

Firebase SDK

Job description

At Kohler, our mission is to help people live gracious, healthy, and sustainable lives. We believe that empowering our associates is essential to making this vision a reality. That’s why we invest in personal and professional growth, encourage collaboration across teams and functions, and offer a comprehensive wellness package that supports the well-being of every team member.

Kohler is an equal opportunity employer. Along with competitive compensation and benefits, we offer something more enduring—a legacy built on bold innovation, creative excellence, and a deep commitment to our people and communities. Learn more about our culture and career opportunities at www.kohler.co.in/careers.

Our approach to hiring reflects our commitment to Global Inclusion. We recruit, hire, and promote qualified individuals in all roles without regard to race, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, or disability. If you are an individual with a disability and require reasonable accommodation during the recruitment process, please let your recruiter know so we can support you appropriately.

DM- Digital Marketing Analytics

Role and Responsibility

The key responsibilities in this role as mentioned below.

• Work with business stakeholders to understand their requirements and translate them into actionable analytics solutions.
• Lead the design, architecture, and implementation of end-to-end digital analytics solutions across web and mobile platforms.
• Design and implement end-to-end digital solutions for clients.
• Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with client’s solutions designs.
• Troubleshoot and resolve technical issues related to adobe analytics / other analytics implementation and data collection.
• Work as consultant and provide valuable strategic insights to customers to help them meet business objectives.
• Understanding the behavior and expectations of online visitors
• Build and maintain relationships and partnerships with key stakeholders while acting as a trusted advisor for analytics initiatives.
• Collaborate with web development, product, and marketing teams to implement and validate tagging solutions.
• Build and maintain Adobe Analytics dashboards, reports, scorecards, and automated reporting solutions for business stakeholders.
• Analyze digital performance data and provide actionable insights, trends, and recommendations to improve business outcomes
• Ensure analytics implementations follow defined governance standards, data quality requirements, and implementation best practices.
• Lead analytics implementation projects and support junior team members on implementation, reporting, and best practices.

Core Competencies and Knowledge required

• Bachelor/ master’s degree from a reputed university
• 8 to 12 Years of experience in web analytics implementation using Adobe.

ADOBE LAUNCH/ Tealium and others web analytics is mandatory.

• Should have experience in end-to-end implementation of adobe analytics, google analytics tags from end to end on websites.
• Good to have experience working on Firebase SDK and app Analytics.
• Hands-on experience with Adobe Analytics reporting, Workspace dashboards, calculated metrics, segments, report automation, and insight generation.
• Good understanding of digital marketing KPIs, customer journey analysis, conversion funnel reporting, and performance measurement.
• Strong stakeholder management, communication, and consulting skills with the ability to work effectively across business and technology teams.
• Experience managing analytics projects and driving implementation delivery across cross-functional teams.
• Experience in data governance, implementation QA, and ensuring data accuracy across analytics platforms.

Mandatory Skills