Sr. Executive / Assistant Manager - Growth

Epiphany Hospitality; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Epiphany Hospitality is seeking a Marketing Lead to head marketing for all delivery brands, including Cloud Kitchen brands, focusing on strategy, execution, and analytics.

You will analyse brand positioning, shape the vision, drive influencer marketing, manage campaigns, measure ROI, and coordinate with creative, PR, and operations to ensure timely delivery of KRAs across platforms.

Qualifications

• Working experience of 2-3 years in the marketing / brand team.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

Responsibilities

• To lead marketing for all delivery brands including Cloud Kitchen brands for Impresario from the lens of marketing strategy, execution and analytics.
• Analyse brand positioning and consumer insights
• Shape and communicate our vision and mission of overall brands and see that they translate on delivery as well.
• Influencer Marketing for all delivery brands to help drive visibility and awareness
• 360 degree marketing including identifying unique platforms and opportunities for brand growth
• Translate brand elements into plans and go-to-market strategies including creatives, packaging, marketing collaterals
• Maintain brand hygiene and aesthetics on all delivery platforms aggregators and direct
• Coordinate and strategize with creative, PR, brand teams, operations and other internal stakeholders to ensure seamless and timely delivery of key KRAs
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors activities
• Devise innovative pipeline With culinary team and aggregators
• To help lead the organisations agenda on improving the direct ordering across the brands be a part of the strategy and execute end to end.
• To lead other strategic initiatives on National Campaigns, Social APP, Consumer Research

Skills

Marketing strategy

Brand development

Campaign management

Analytics

Communication

Trends awareness

Education

Bachelor degree in Marketing

Job description

Role & responsibilities

To lead marketing for all delivery brands including Cloud Kitchen brands for Impresario from the lens of marketing strategy, execution and analytics.

Analyse brand positioning and consumer insights

Shape and communicate our vision and mission of overall brands and see that they translate on delivery as well.

Influencer Marketing for all delivery brands to help drive visibility and awareness

360 degree marketing including identifying unique platforms and opportunities for brand growth

Translate brand elements into plans and go-to-market strategies including creatives, packaging, marketing collaterals

Maintain brand hygiene and aesthetics on all delivery platforms aggregators and direct

Coordinate and strategize with creative, PR, brand teams, operations and other internal stakeholders to ensure seamless and timely delivery of key KRAs

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors activities

Devise innovative pipeline With culinary team and aggregators

To help lead the organisations agenda on improving the direct ordering across the brands be a part of the strategy and execute end to end.

• To lead other strategic initiatives on National Campaigns, Social APP, Consumer Research

Requirements and skills

• Working experience of 2-3 years in the marketing / brand team
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field