Performance Marketing Manager

Wonderchef Home Appliances Pvt Ltd.; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Wonderchef Home Appliances Pvt Ltd. is seeking a data-driven Performance Marketing Lead to scale digital presence across India’s e-commerce and quick-commerce ecosystems.

You will own a significant marketing budget and drive exponential revenue growth measured by ROAS and market share across platforms like Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and more. The role requires 5–8 years in performance marketing with hands-on experience in e-commerce ads, budget optimization, and data

Qualifications

• 5–8 years of experience in performance marketing.
• Experience with e-commerce marketplaces and D2C brands.
• Strong data analysis and dashboarding skills.
• Hands-on with e-commerce ads platforms.
• Ability to manage large monthly budgets.
• Proactive data-driven proposal maker.

Responsibilities

• Own end-to-end performance marketing for marketplaces and quick commerce.
• Manage large monthly budgets with optimal allocation.
• Execute Sponsored Products, Brands, and Display ads.
• Leverage AMC to drive upper- and lower-funnel metrics.
• Develop real-time dashboards tracking ROAS, CAC, CTR, CVR.
• Collaborate with E-commerce Sales and Creative teams.
• Maintain relationships with platform account managers.

Skills

Performance marketing

E-commerce platforms

Data analysis

Budget management

Cross-functional collaboration

Marketplace ads

Tools

Amazon Marketing Cloud

Ad platform tools

Job description

About the company: http://www.wonderchef.in

Wonderchef is the leading brand of kitchen appliances and cookware in India. It is a

professionally driven organization that has been funded by multiple Private Equity

Investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the

company. The organization is known for its innovation, quality and design of its

products, aggressive marketing and Omni-Channel distribution strategy.

Job Description

Wonderchef is looking for a data-obsessed, high-growth Performance Marketing Lead to own and scale our digital presence across India’s leading e-commerce and quick-commerce ecosystems.

In this role, you will be the custodian of a significant marketing budget with the primary objective of driving exponential revenue growth. Your success will be measured by ROAS, Market Share (Share of Voice), and the efficiency of our customer acquisition across platforms like Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Big Basket, etc.

Roles and Responsibilities

• Platform Strategy & Execution: Full ownership of end-to-end performance marketing strategies for Marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.) and Quick Commerce (Blinkit, Swiggy Instamart, Zepto).
• Budget Management & Optimization: Manage large-scale monthly budgets, ensuring optimal allocation between always-on campaigns and high-impact event days.
• Full-Funnel Management: Execute and optimize Sponsored Products, Brands, and Display ads. Leverage platform-specific tools (like Amazon Marketing Cloud) to drive upper-funnel awareness and lower-funnel conversions.
• Q-Commerce Mastery: Tailor strategies for the immediate delivery mindset—optimizing for local catchment areas, managing SKU-level visibility, and ensuring high conversion in a high-velocity environment.
• Data Analysis & Reporting: Create and maintain real-time dashboards to track ROAS, CAC, CTR, CVR, etc. Translate complex data sets into actionable insights for the other team.
• Cross-Functional Collaboration: Work hand-in-hand with the E-commerce Sales team to align marketing spend with inventory levels and with the Creative team to build high-converting ad assets.
• Platform Relations: Maintain strong relationships with account managers at e-commerce platforms to gain early access to new ad products, betas, and strategic properties.

Ideal Candidate Profile

• 5–8 years of experience in Performance Marketing, with at least 3 years specifically focused on E-commerce/Marketplaces for a high-growth consumer brand (D2C, FMCG, or Consumer Durables).
• You have a proven track record of scaling monthly revenues significantly through performance interventions.
• You enjoy working with Data and can spot a trend in a pivot table before it becomes a problem in the dashboard.
• You have hands-on experience and know the back-ends of e-commerce ads platforms inside out.
• You thrive during high-stakes sale events and can make rapid-fire decisions when budgets are burning fast.
• You are proactive. You don’t wait for a brief; you bring data-backed proposals to the table that challenge the status quo.

Key Performance Indicators (KPIs)

1. 1. Blended & Platform-specific ACOS/ROAS
2. 2. Revenue Growth Targets (Monthly/Quarterly)