Manager - Growth And Storefront

Swiggy; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Swiggy Instamart is hiring for a Growth/Commerce role focused on scaling the ecommerce platform in India. You will own P&L and key growth metrics, oversee the homepage and category pages, and drive CRO and pricing strategies.

You will also optimize app store presence and run growth hacks with cross‑functional partners. You will work with data tools (Excel, SQL, Tableau/Power BI) and no-code dashboards, collaborating with marketing, product, and supply chain to sustain momentum and improve

Qualifications

• 4-5 years in E-commerce category management, growth product management, or app merchandising.
• Data-forward and results-driven with strong business insight.
• Comfort with no-code dashboards, CMS tools, and marketing automation.
• Advanced analytics skills with Excel/SQL and data viz tools.

Responsibilities

• Own P&L and growth metrics, including CAC, retention, and brand health.
• Manage the digital storefront, homepage, and category pages to optimize CTR and AOV.
• Lead funnel optimization, CRO tests, and checkout flow improvements.
• Execute pricing and promotions, including coupons and bundle deals.
• Own ASO for app stores and improve install-to-visit ratios.
• Design growth hacks and partner strategies to sustain momentum.
• Plan in-app triggers and notifications to improve retention without high re-acquisition costs.
• Coordinate with supply chain to reflect real-time stock in the app.
• Instrument data via GTM, Clevertap, or Mixpanel with engineering.

Skills

E-commerce growth marketing

Growth product management

App merchandising

No-Code dashboarding

CMS tools

Marketing automation

Excel

SQL

Tableau

Power BI

Data-driven decision making

Strong communication

Strategic thinking

Tools

Tableau

Power BI

Excel

SQL

Job description

Job Description

Company Description

Ways of working: Mandate 3 : Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

About Swiggy Instamart :

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.

Job Description

Roles & Responsibilities:

• P&L & Growth Metrics: Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics.
• Digital Storefront & Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV
• Funnel Optimization & CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion.
• Pricing & Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless.
• App Store Optimization (ASO): Own the brand’s presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots, and descriptions to ensure high organic discoverability and a high "Install‑to‑Visit" ratio.
• Continuous Growth Engine: Design and execute "Growth Hacks"—identifying non‑linear ways to scale (e.g., community‑led referral loops, gamified savings, or strategic cross‑brand partnerships) to ensure the brand doesn't lose momentum after the initial hype
• Retention & In‑App Triggers: Design and manage automated in‑app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re‑acquisition costs.
• Inventory & Catalog Sync: Work with the supply chain team to ensure the app reflects real‑time stock availability
• Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360‑degree view of campaign performance.

Qualifications

Desired Skills & Experience:

• Experience: 4-5 years in E‑commerce Category Management, Growth Product Management, or App Merchandising. Experience in food‑tech, grocery‑tech, or mass‑market D‑2C brands is a huge plus.
• Result oriented, data forward and a problem solving approach towards business with a key eye on Customer, Consumer and Category Insight.
• Tech Marketing Hybrid: You must be comfortable with "No‑Code" dashboarding, CMS tools, and marketing automation platforms.
• Analytical Prowess: Expert‑level skills in Excel/SQL and data visualization tools (Tableau/PowerBI). You should be able to find the "why" behind the numbers.
• Data‑Driven Decision Making: Proficiency in marketing analytics tools to derive insights from complex data sets and iterate on strategies in real‑time.
• Strong communicator: Excellent written and verbal communication skills to craft and deliver the right message, to the right people, at the right time.
• Ability to manage short term needs with long term strategic bets
• Tenacity to develop ideas independently and thrive in a fast‑paced start‑up environment

Additional Information

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Team: Storefront
• BusinessUnit: Instamart
• Department.: Storefront

Requirements