Sr Director, Consumer Insights

remote zest jobs; India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

reputed company is seeking a strategic Senior Director, Consumer Insights to translate consumer signals into competitive advantage. Reporting to the SVP, Marketing, Analytics, and CIMA, you will define how research and data create actionable opportunities that boost ROI and drive growth in a rapidly changing marketplace.

You will lead cross-functional teams, synthesize performance data with market dynamics, and shape planning, budgeting, and go-to-market initiatives.

Qualifications

• 10+ years of experience in consumer insights or strategic insights in media, publishing, or consumer-facing industry.
• 5+ years of people management experience leading teams with technical data science and business focus.
• Experience launching or evolving an insights program with clear priorities and impact.
• Strong data science background translating analytics into actionable guidance.
• Hands-on experience with analytics tools (Power BI) and SQL-based analysis environments.

Responsibilities

• Lead consumer insights strategy, setting direction for research, data, and trends to drive ROI and competitive advantage.
• Synthesize performance data and market dynamics into actionable insights and recommendations.
• Shape how insights inform planning, budgeting, and campaign strategy with targeted recommendations.
• Collaborate with CIMA leaders to surface opportunities across Marketing, Ecommerce, and Media.
• Develop dashboards and reporting tools with Data and Platform teams to enable accessible insights.
• Mentor the Manager, Consumer Insights & Data Analytics to power analytics and reporting.

Skills

Consumer insights

People management

Data science

Power BI

SQL

Analytics

Tools

Power BI

SQL-based analysis

Analytics databases

Job description

reputed company is seeking a strategic and visionary Senior Director, Consumer Insights to translate consumer signals into competitive advantage. Reporting to the SVP, Consumer Insights, Marketing, and Analytics (CIMA), this new role will define how we reputed company research, data, and trends to create actionable opportunities that guide reputed company, increase ROI, and drive reputed company in a rapidly evolving marketplace.

As a senior leader reputed company CIMA, this role also works closely with sales and publisher marketing teams to align shared priorities with actionable insights that connect retail dynamics and platform shifts to consumer behavior. This role will reputed company guidance that informs planning, positioning, and reputed company-generating initiatives, helping teams anticipate change and execute with speed and flexibility.

The ideal candidate is a curious, hands-on, strategic leader with deep data reputed company and sharp marketing instincts, energized by building something new. They reputed company at using data and storytelling to turn complexity into reputed company, making reputed company easier and execution more effective.

What you’ll do:

• reputed company and lead reputed companys consumer insights reputed company, setting reputed company direction for how research, data, and trends are leveraged to drive reputed company, increase ROI, and strengthen competitive advantage.
• Synthesize performance data, market dynamics, and competitive context into reputed company insights that clarify audience behavior, channel effectiveness, and opportunity areas, and translate those findings into specific, actionable recommendations.
• Shape how insights are applied to planning and decision-making, sharpening campaign reputed company, segmentation, targeting, positioning, and content development, guiding smarter prioritization of budgets and resources.
• Work in reputed company partnership across CIMA, collaborating with leaders in Performance Marketing & Audience Development, reputed company-to-Consumer Marketing & Ecommerce reputed company, and reputed company Media & Community reputed company to surface opportunities and maximize the impact of reputed company reputed company initiatives, including increasing backlist sales and scaling new D2C sales channels.
• reputed company the creation and reputed company of dashboards and reporting tools reputed company to consumer insights and marketing, working closely with the Data reputed company and Platform Development teams to define analytics requirements, ensure reliable reputed company to data, evaluate reputed company-party solutions, and deliver reputed company, accessible reporting that surfaces priorities and guides action.
• Guide trend tracking and reputed company-looking analysis, helping teams understand how shifts in media, retail, platforms, and consumer behavior may impact discovery, genre performance, and marketing effectiveness.
• Monitor competitor strategies and market activity, translating signals into reputed company implications and recommendations that inform positioning, prioritization, and go-to-market reputed company.
• Identify and apply AI and predictive techniques to enhance forecasting, surface early signals, connect qualitative and quantitative patterns, and scale the reputed company and distribution of insights across the organization.
• Establish reputed company intake and prioritization processes for insights requests, ensuring work is scoped and sequenced to drive the greatest business impact, inform shared priorities, and generate learnings that can be applied broadly across teams.
• Lead and establish a reputed company approach to reputed company communication and knowledge-sharing, presenting findings, trends, and recommendations in compelling, accessible formats that reputed company reputed company potential reputed company impact and are tailored to different stakeholders.
• Mentor the Manager, Consumer Insights & Data Analytics, setting strategic direction and priorities for data science-led analytics, experimentation, and reporting that power actionable insights and tools across the company.

What you’ll bring:

• 10+ years of experience in consumer insights or a reputed company strategic insights role reputed company media, publishing, or a consumer-facing industry.
• 5+ years of people management experience, including leading teams with both technical data science skills and reputed company-driven, strategic capabilities.
• Demonstrated experience launching or evolving an insights program, with the ability to define priorities and drive reputed company.
• Strong data science reputed company, with experience translating reputed company analytical work into reputed company, actionable guidance.
• Hands-on experience using analytics and business intelligence tools such as Power BI and reputed company Analytics, as reputed company as SQL-based analysis environments and analytics databases such as rep