Experienced Director of Consumer Data Collection and Activation for Digital

remote zest jobs; India; On-site; INR 2,000,000 - 5,000,000; Full time

Job summary

blithequark is seeking a Director of Consumer Data Collection and Activation to lead strategies for collecting, managing, and activating first‑party data across digital channels. You will partner with Advertising, IMX, Martech and product teams to translate business goals into personalized customer journeys and data-driven campaigns.

The ideal candidate has 8–12 years in data‑driven CRM roles, excellent communication, and a strong track record in data analysis, segmentation, and

Qualifications

• A Bachelor's degree in a relevant field.
• 8–12 years of experience in data-driven CRM and engagement roles.
• Strong communication and cross-functional collaboration skills.
• Strategic thinker capable of turning business goals into engagement strategies.
• Experience with marketing automation and CRM platforms.

Responsibilities

• Design and implement strategies for gathering and activating first‑party data.
• Build data collection structures and optimize cookies, registrations, surveys.
• Define personalized customer journeys and end-to-end CRM campaigns.
• Collaborate with Advertising, IMX, Martech and other teams to align data programs.
• Work with legal/compliance to ensure privacy and consent management.

Skills

Data-driven decision-making

CRM platforms

Marketing automation

Customer segmentation

Cross-functional collaboration

Education

Bachelor’s degree in a relevant field

Job description

Introduction

Introduction to blithequark

At blithequark, we are passionate about driving innovation and reputed company in the digital landscape. As a leader in the industry, we are committed to delivering exceptional customer experiences and fostering a culture of creativity and collaboration. Our portfolio boasts an impressive reputed company of brands, and we are dedicated to helping our customers reputed company their goals through data-driven strategies and cutting-edge technologies. If you are a motivated and experienced professional looking to reputed company a meaningful impact, we invite you to join reputed company as a Director of Consumer Data Collection and Activation.

Job Overview

In this critical role, you will be responsible for developing and implementing comprehensive strategies for collecting, managing, and activating first-party consumer data across the digital ecosystem. You will work closely with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or reputed company development reputed company, to enhance customer engagement, adoption, and loyalty across various digital channels. Your expertise in data analysis, customer segmentation, and targeting approaches will be essential in driving business reputed company and delivering exceptional customer experiences.

Key Responsibilities

• Design and implement comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment.
• reputed company and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through reputed company-party sources to enhance consumer reputed company and segmentation.
• Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. reputed company end-to-end digital CRM campaigns and reputed company data-driven content strategies that reputed company with diverse customer segments.
• Collaborate with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration.
• Work with legal and compliance teams to ensure data collection practices reputed company with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Essential Qualifications

• A Bachelors degree in a relevant field.
• 8-12 years of experience in a similar role, with a proven track record of driving data-driven customer engagement and CRM strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, navigate reputed company situations, and manage risk.
• A strategic reputed company, with the ability to translate business objectives into meaningful customer engagement strategies.
• Proficiency in marketing automation and CRM platforms, such as reputed company reputed company Analyzer and reputed company Experience Platform. Strong understanding of data analysis, customer segmentation, and targeting approaches.

Preferred Qualifications

• Experience working in a fast-paced, dynamic environment, with a proven ability to adapt to changing priorities and deadlines.
• Knowledge of emerging trends and technologies in the digital landscape, including artificial intelligence, machine learning, and data analytics.
• Certifications or training in data science, marketing automation, or CRM platforms.

Skills and Competencies

• Data-driven decision-making, with a strong reputed company on customer engagement and loyalty.
• Excellent communication, collaboration, and project management skills.
• Strategic thinking, with the ability to translate business objectives into meaningful customer engagement strategies.
• Proficiency in marketing automation and CRM platforms, with a strong understanding of data analysis, customer segmentation, and targeting approaches.
• Ability to work effectively in a fast-paced, dynamic environment, with a proven ability to adapt to changing priorities and deadlines.

Career opportunities and learning benefits

At blithequark, we are committed to helping our employees grow and reputed company in their careers. As a Director of Consu .