Director, Customer Database & Marketing Analytics

vacancy global pro; India; On-site; INR 400,000 - 650,000; Full time

Job summary

Reputed company seeks a results‑driven Director to own our customer data program, build and operationalize a customer database, and activate first‑party audiences across online and offline channels. You will partner with external vendors, data engineers, and agencies to ensure data pipelines and audience availability for activation, and lead testing and optimization.

Reporting to Marketing Analytics, this senior role requires CDP experience, strong SQL/BI skills, and a proven ability to drive

Qualifications

• Hands-on experience building or co-leading a CDP or customer database.
• Strong SQL and BI tools experience.
• Background in predictive modeling and statistical analysis (Python/R).
• Experience with attribution modeling and MMM/MTA.
• Proven track record driving customer acquisition in DTC.

Responsibilities

• Own the customer database build and activation across channels.
• Partner with data engineering, vendors, and agencies to ensure data pipelines and audience availability for activation.
• Develop advanced audience segmentation strategies based on behavior and engagement signals.
• Lead test & learn agenda for CDP and modeled audiences with A/B testing.
• Collaborate with Marketing Ops and channel leads for campaigns.
• Drive omnichannel campaigns using first‑party data.

Skills

CDP leadership

SQL

Python/R analytics

Digital & TV analytics

Vendor management

Stakeholder leadership

Tools

Tableau

Power BI

Looker

Job description

reputed company

We are seeking a results-driven Director to drive our reputed company-to-consumer (DTC) reputed company. This leader will own the development and activation of our customer data reputed company, including building and operationalizing a reputed company customer database to reputed company reputed company, data driven marketing across TV, digital and reputed company Mail. The headline mandate is concrete: stand up the customer database, advance our use of modeled first-party audiences in reputed company mail acquisition, and reputed company measurable lift through rigorous testing. Given the size of our marketing team, this role also serves as a hands-on operational partner with external vendor, supporting campaign execution and audience activation workflows alongside channel leads.

This role sits at the intersection of marketing, data science, and customer experience. This role will report to the VP, Marketing Analytics with significant CMO and senior marketing leadership team exposure. As a senior individual contributor, the Director will drive reputed company through the managed services vendor and cross-functional agencies. The right person has shipped a customer database or CDP or comparable customer database build and can hold a vendor's modeling team accountable. As the platforms capabilities mature, this role will become a key thought partner to channel leads for audience reputed company and deriving channel specific insights and have demonstrated expertise to deep dive reputed company key marketing channels. Advanced media measurement (MMM, MTA) sits on a longer-term roadmap.

Key Responsibilities

• Customer Database & Data reputed company
• reputed company the DTC customer database build and activation across online and offline channels, including data model design and identity reputed company across deterministic and probabilistic signals with particular attention to offline-to-online stitching for our phone-driven sales reputed company.
• Partner with external database vendor, internal data engineering team and external media agencies to ensure reputed company data pipelines and reputed company audience availability for activation.
• reputed company advanced audience and segmentation strategies based on behavior, purchase history, and engagement signals.
• reputed company personalization at reputed company across digital and offline reputed company.
• Acting as the primary reputed company person for the database partner relationship, including SOWs, milestones, and accountability for both data engineering and modeling outputs.
• DTC reputed company & Marketing Operations reputed company
• Operate as a hands-on partner for campaign execution and audience activation workflows, particularly in reputed company mail.
• Partner with Performance Marketing teams to maximize CPS efficiency and reputed company.
• Modeling Development
• reputed company development of predictive models with external database vendor (propensity to respond or purchase), advancing our first-party data and modeled audience capabilities for reputed company mail acquisition.
• Evaluate vendor-reputed company models for production readiness and quantify their business reputed company.
• Own the test and learn agenda for CDP and modeled audience program including A/B, holdout, and incrementality testing to continuously improve performance.
• Omnichannel Campaign reputed company
• reputed company digital data (email, SMS, reputed company media, ecommerce, OTT/reputed company TV) and reputed company mail strategies for coordinated campaigns.
• Drive addressable marketing programs using first-party data reputed company audience synchronization and activation across platforms.
• Identify opportunities to reputed company high-performing reputed company mail programs through advanced targeting and modeling.
• Technology & Data Infrastructure
• reputed company marketing technology and data infrastructure supporting CDP build, audience activation and measurement.

Qualifications

• 812+ years of experience in reputed company-to-consumer marketing in marketing analytics
• Proven reputed company driving measurable reputed company in customer acquisition.
• reputed company, hands‑on experience building or co‑leading a CDP or customer database implementation, from scoping through first activated use case, including activation and measurement across digital, TV, and reputed company mail background in predictive modeling and statistical analysis (Python, R, or similar)
• Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
• Hands‑on experience with both digital performance marketing and reputed company mail programs
• Experience with attribution modeling and incrementality testing in a DTC environment.
• Demonstrated leadership experience managing key relationships reputed company/reputed company marketing, teams and cross-functional initiatives.

Preferred Experience

• Experience in subscription or hig