Sr DIGITAL ACCOUNT MANAGER

Oijo; New Delhi; Hybrid; INR 1,400,000 - 2,600,000; Full time

Job summary

Oijo in Delhi is seeking a senior digital account manager to oversee multiple clients’ social media accounts and contribute to our own strategy. You will analyze data to drive growth, create engaging content, and shape brand vision while staying current with platform trends.

This hybrid role requires leadership, collaboration with writers and designers, and strong client management. Ideal candidates have at least 2 years in a social media-focused role, excellent communication, and hands-on

Qualifications

• Minimum 2 years as Social Media Strategist or similar role.
• Based in Delhi with hybrid work options.
• Strong knowledge of major platforms and editorial sense.

Responsibilities

• Develop, implement and manage day-to-day social media strategies for multiple clients.
• Translate brand essence on social media and grow audiences.
• Define and execute account KPIs; measure campaign success.
• Create calendars, captions, and content for multiple accounts.
• Collaborate with writers/designers to deliver campaigns.

Skills

Instagram marketing

Facebook marketing

LinkedIn marketing

Twitter marketing

Content creation

SEO analytics

Social analytics

Team leadership

Communication

Tools

Planoly

Hootsuite

Google Analytics

Job description

Oijo is looking for an experienced and senior digital account manager to join our team. As a digital account manager you will be responsible for several of our clients social media accounts alongside inputting on our own social media strategy - this will include analyzing and leveraging data and analytics, ensuring growth and engagement, creating content for all features, developing brand vision and strategy, keeping abreast of trends and updates, researching best practices, social and digital marketing, researching and using key tools and developing pitches and proposals.

Duties and Responsibilities

• Excellent knowledge of Instagram, LinkedIn, Facebook and Twitter - including algorithms and trends
• Handle between 3 to 4 key clients
• Develop, implement and manage day-to-day social media strategies and activities for multiple clients
• Translate brand essence on social media
• Grow audiences and engagement
• Define and execute account KPIs
• Create and supervise captions, hashtag strategies, and audio visual content
• Manage client relationships
• Manage posting and hygiene changes on each of the accounts
• Prepare weekly and monthly content calendars, content schedule and post approved content for multiple accounts
• Create social media campaigns
• Measure the success of every social media campaign
• Performing social media audits and sending weekly/monthly reports to clients
• Stay up to date with latest social media best practices and technologies
• Use social media tools such as Planoly, Hootsuite and other listening tools
• Work in a multidisciplinary team with copywriters and designers
• Track and analyze SEO and analytics in order to provide effective solutions for content optimization
• Strategize and execute marketing and promotions, including influencer marketing
• Network with industry professionals and influencers via social media

Requirements and Qualifications

• Minimum 2 years of experience as a Social Media Strategist or a similar role
• Based in Delhi and able to work out of home and office, as required
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media platforms
• Keen editorial sense
• Excellent manager and organizer
• Proven ability to lead a small team
• Good communication skills, i.e. written and verbal, to develop a wide-range of materials; and ability to interact effectively with different target demographics
• Practical knowledge of advanced social analytics, SEO, web traffic metrics
• Experience in content creation, social media posting and audience management
• Good understanding of social media KPIs
• Critical thinker and problem-solving skills
• Ability to work in a fast paced environment
• Ability to lead projects and take initiatives as well as troubleshoot
• Detail-oriented, with clear and proven organizational skills
• Good understanding of design and writing to be able to create precise briefs for writers and designers