Campaign Manager (Mutual Funds)

iDreamBiz; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

iDreamBiz in Delhi is seeking a CRM marketer to plan, execute, and optimize multi-channel campaigns across Push, WhatsApp, Email, SMS, and In-App messages. You will work with WebEngage, Infobip, mCarbon, and Karix to deliver targeted campaigns while ensuring RCH compliance.

The role requires 2–4 years in CRM/campaign management, strong platform knowledge, and an analytical mindset to measure performance and improve retention.

Qualifications

• 2–4 years of experience in CRM, campaign management, or customer retention marketing.
• Strong knowledge of WebEngage, Infobip, mCarbon, or Karix.
• Familiarity with RCH, DLT, and WhatsApp compliance processes.
• Analytical mindset to measure and improve campaigns.
• Excellent communication and problem-solving skills.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns across Push Notifications, WhatsApp, Email, SMS, and In-App messages.
• Work on engagement platforms such as WebEngage or Infobip, mCarbon, Karix to deliver targeted campaigns.
• Handle RCH to ensure campaigns adhere to compliance requirements.
• Manage SMS DLT approvals and WhatsApp message whitelisting before campaign execution.
• Monitor campaign performance and provide actionable insights for improving customer retention and engagement.
• Collaborate with cross-functional teams (Product, Marketing, Customer Success) to implement effective engagement strategies.
• Explore and adopt new platform features to enhance user journeys and personalization.
• Build and manage customer engagement funnels on WebEngage to drive user activation, engagement, and retention.
• Familiarity with leveraging AI-driven copy optimization, dynamic content personalization, and predictive audience segmentation.

Skills

CRM Campaigns

Campaign mgmt

Customer retention

Audience segmentation

Analytical mindset

Communication skills

Tools

WebEngage

Infobip

mCarbon

Karix

Job description

Key Responsibilities

• Plan, execute, and optimize multi-channel campaigns across Push Notifications, WhatsApp, Email, SMS, and In-App messages.
• Work on engagement platforms such as WebEngage or any of these- Infobip, mCarbon, Karix to deliver targeted campaigns.
• Handle RCH (Regulatory Communication Handling) to ensure campaigns adhere to compliance requirements.
• Manage SMS DLT approvals and WhatsApp message whitelisting before campaign execution.
• Monitor campaign performance and provide actionable insights for improving customer retention and engagement.
• Collaborate with cross-functional teams (Product, Marketing, Customer Success) to implement effective engagement strategies.
• Explore and adopt new platform features to enhance user journeys and personalization.
• Build and manage customer engagement funnels on WebEngage to drive user activation, engagement, and retention.
• Familiarity with leveraging AI-driven copy optimization, dynamic content personalization, and predictive audience segmentation.

Requirements

• 2yrs - 4yrs of experience in CRM, campaign management, or customer retention marketing.
• Strong knowledge of platforms like WebEngage or any of these- Infobip, mCarbon, Karix (or similar).
• Familiarity with RCH, DLT, and WhatsApp compliance processes.
• Analytical mindset with the ability to track, measure, and improve campaign performance.
• Excellent communication and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.