Sr. Creative Strategist

Kreative & Co.; Navi Mumbai; In loco; INR 900.000 - 1.400.000; Tempo pieno

Descrizione del lavoro

Kreative & Co. in Navi Mumbai is seeking a Sr. Creative Strategist for a full-time, on-site role.

You will lead end-to-end creative strategy for multiple brands, developing cross-channel campaign plans and guiding branding and performance initiatives. You will collaborate with design, copy, marketing, and tech teams to ensure cohesive brand communication. You will conduct market and audience research, craft strategic narratives, present recommendations to clients and internal stakeholders, and

Competenze

• Proven ability to lead creative direction and strategy across multiple brands.
• Strong brand messaging, positioning, and cross-channel consistency.
• Excellent writing to craft clear, persuasive concepts and narratives.
• Solid market analysis, audience insights, and competitive benchmarking.
• Experience in a creative or marketing agency environment, with performance-driven brands.
• Ability to present strategic ideas to clients and stakeholders.
• Strong organization to manage multiple projects and deadlines.

Mansioni

• Lead end-to-end creative strategy for multiple brands and campaigns.
• Translate business objectives into compelling creative concepts and narratives.
• Develop cross-channel campaign strategies and guide creative direction.
• Mentor junior team members and contribute to process improvements.

Conoscenze

Creative leadership

Brand strategy

Advanced writing

Market research

Agency experience

Collaboration

Analytical mindset

Project management

Formazione

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Descrizione del lavoro

Company Description

Kreative & Co. is a dynamic agency focused on innovative ideas and data-driven creative solutions that maximize ROI for brands. The team specializes in boosting traffic, improving conversion rates, and scaling performance across channels, with a strong emphasis on strategic marketing impact. By revamping brand communication, Kreative & Co. helps clients connect with their audiences in memorable, differentiated ways. The agency offers a wide range of services including Branding, Performance Marketing, and Tech to elevate user experiences and drive measurable business results. Joining Kreative & Co. means collaborating with a multidisciplinary team dedicated to building standout brand experiences in a competitive market.

Role Description

The Sr. Creative Strategist is a full-time, on-site role based in Navi Mumbai, responsible for leading end-to-end creative strategy for multiple brands. This position involves translating business objectives into compelling creative concepts, developing cross-channel campaign strategies, and guiding the creative direction for branding and performance initiatives. The role includes conducting market and audience research, crafting strategic narratives, and collaborating closely with design, copy, performance marketing, and tech teams to ensure cohesive and effective brand communication. The Sr. Creative Strategist will oversee creative briefs, review and refine campaign assets, present strategic recommendations to clients and internal stakeholders, and monitor performance to optimize future campaigns. This role also contributes to internal process improvements, mentoring junior team members, and maintaining a high standard of creative excellence across projects.

Qualifications

• Strong creative leadership skills, with demonstrated expertise in Creative Direction and Creative Strategy.
• Proficiency in Brand Strategy, including positioning, messaging, and cross-channel brand consistency.
• Advanced Writing skills for crafting clear, persuasive, and audience-focused concepts and campaign narratives.
• Solid Research capabilities, including market analysis, audience insights, and competitive benchmarking.
• Proven experience in a creative or marketing agency environment, ideally working with performance-driven brands.
• Ability to collaborate effectively with multidisciplinary teams and present strategic ideas to clients and stakeholders.
• Strong analytical mindset, with familiarity in interpreting campaign performance data and applying insights to creative strategy.
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field; advanced qualifications are a plus.
• Excellent organizational skills, with the ability to manage multiple projects, deadlines, and priorities in a fast-paced setting.