Content Writer

Senco Gold; Bengaluru; On-site; INR 300,000 - 540,000; Full time

Job summary

Senco Gold is seeking a content writer to craft engaging material for websites, blogs, social media, emails, and marketing collateral. The role includes creating captions, ad copies, product descriptions, and promotional content while researching industry trends to shape content strategy.

You will proofreading and editing for accuracy and consistency, applying basic SEO practices, and supporting social media campaigns.

Responsibilities

• Create engaging, high-quality content for websites, blogs, social media, emails, and marketing materials.
• Write captions, ad copies, product descriptions, and promotional content.
• Research industry trends and audiences to guide content strategy.
• Proofread and edit content for accuracy, consistency, and brand alignment.
• Apply basic SEO best practices to website content and blogs.
• Manage and maintain company social media accounts (Instagram, Facebook, LinkedIn, etc.).
• Develop and execute social media content calendars.
• Create posts, reels, stories, carousels, and campaigns with design, influencers, and partner brands.
• Monitor trends, engagement, and competitor activities.
• Respond to comments and messages professionally.
• Track performance and report on reach, engagement, follower growth, and other metrics.
• Support campaigns and brand-building activities.

Job description

Key Responsibilities - Content Writing

• Create engaging and high-quality content for websites, blogs, social media, email campaigns, and marketing materials.
• Write creative captions, ad copies, product descriptions, and promotional content.
• Research industry trends, target audiences, and relevant topics to develop effective content.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Apply basic SEO best practices to website content and blogs.

Social Media Management

• Manage and maintain the companys social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop and execute social media content calendars.
• Create engaging posts, reels, stories, carousels, and campaign content in collaboration with the design team, influencers, and collaborations with other brands.
• Monitor social media trends, audience engagement, and competitor activities.
• Respond to comments, messages, and audience queries professionally.
• Track social media performance and prepare regular reports on reach, engagement, follower growth, and other key metrics.
• Support social media campaigns, promotions, and brand-building activities.