SEO And Content Writer

Xiphias Software Technologies; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Xiphias Software Technologies in Bengaluru seeks a Content & SEO Specialist to craft engaging, SEO-friendly content for websites, blogs, and landing pages. You will also create social media content and campaigns for LinkedIn, Instagram, and Facebook.

You will implement off-page SEO strategies, build quality backlinks, and optimize on-site content using keyword research and analytics tools. A strong command of English and a keen eye for detail are essential.

Qualifications

• Excellent written English and content-writing skills.
• Strong understanding of social media platforms and marketing strategies.
• Practical knowledge of off-page SEO and backlink building.
• Knowledge of keyword research and competitor analysis.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar.
• Knowledge of Canva and basic creative content development.
• Understanding of Google Analytics and Google Search Console.
• Ability to develop content calendars and performance reports.
• Creative thinking, research skills, and attention to detail.

Responsibilities

• Create engaging, SEO-friendly content for websites, blogs, and landing pages.
• Develop content for LinkedIn, Instagram, Facebook, and other platforms.
• Write product descriptions, case studies, and industry articles.
• Research industry trends, competitors, and relevant keywords.
• Prepare monthly content calendars and publishing schedules.
• Plan and manage social media campaigns and posts.
• Monitor engagement, comments, and follower growth.
• Analyze performance and prepare monthly reports.
• Support lead generation through organic social media activities.
• Coordinate with the SEO and website optimization efforts.

Skills

Content writing

Social media marketing

SEO

Keyword research

Backlink building

Web analytics

Canva

Google Analytics

Google Search Console

SEMrush/Ahrefs

Content calendars

Reporting

Creative thinking

Tools

SEMrush

Ahrefs

Ubersuggest

Google Analytics

Google Search Console

Canva

Job description

Role & responsibilities

1. Content Creation & Content Strategy

• Create engaging and SEO-friendly content for websites, blogs, articles, and landing pages.
• Develop content for LinkedIn, Instagram, Facebook, and other social media platforms.
• Write promotional content, product descriptions, case studies, company updates, and industry-related articles.
• Research industry trends, competitors, and relevant keywords.
• Prepare monthly content calendars and maintain a consistent publishing schedule.
• Create compelling captions, hashtags, and creative campaign content.

2. Social Media Strategy & Management

• Develop and execute social media strategies to improve brand awareness and engagement.
• Manage company social media accounts, especially LinkedIn, Instagram, and Facebook.
• Plan and schedule regular posts, reels, stories, and promotional campaigns.
• Monitor audience engagement, comments, shares, and follower growth.
• Identify trending topics and relevant hashtags to improve content reach.
• Analyze social media performance and prepare monthly reports.
• Support lead generation through organic social media activities.

3. Off-Page SEO & Link Building

• Execute off-page SEO strategies to improve website authority and search engine rankings.
• Build quality backlinks through guest posting, article submissions, blog outreach, and directory submissions.
• Identify relevant websites for link-building opportunities.
• Perform competitor backlink analysis.
• Manage business listings, profile creation, and social bookmarking.
• Work on classified submissions, forum participation, and content distribution.
• Monitor backlink quality, referring domains, and link-building performance.
• Follow Google's SEO guidelines and avoid spammy link-building practices.

4. SEO & Website Optimization

• Conduct keyword research and identify content opportunities.
• Optimize website content, blogs, and articles for search engines.
• Coordinate with the website development team for SEO-related improvements.
• Monitor website traffic, keyword rankings, and organic performance.
• Use Google Analytics, Google Search Console, and SEO tools to track performance.

Preferred candidate profile

• Excellent written English and content-writing skills.
• Strong understanding of social media platforms and marketing strategies.
• Practical knowledge of off-page SEO and backlink building.
• Knowledge of keyword research and competitor analysis.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar.
• Knowledge of Canva and basic creative content development.
• Understanding of Google Analytics and Google Search Console.
• Ability to develop content calendars and performance reports.
• Creative thinking, research skills, and attention to detail.