Sr. Business Development Associate - Field Sales

Cognospace; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cognospace is seeking a Sr. Business Development Associate - Field Sales in Mumbai to drive school acquisitions and revenue growth.

The role involves generating leads, meeting school management, delivering product demonstrations, negotiating terms, and closing opportunities for CognoSpace Experiential Learning Labs and Practiko STEM Kits. The incumbent will travel extensively within the territory, build strong relationships with stakeholders, and strive to meet sales targets through proactive

Qualifications

• MBA in Marketing or related field preferred with sales experience.
• Experience in B2B/education sales a plus; EdTech or schooling sector is preferred.
• Proven ability to meet targets and build school partnerships.
• Experience engaging with principals and school management teams.

Responsibilities

• Identify and acquire new schools for CognoSpace solutions.
• Promote CognoSpace Experiential Learning Labs and Practiko STEM Kits.
• Meet principals and school stakeholders to understand needs.
• Lead end-to-end sales processes from lead to closure.
• Maintain CRM records and follow up with prospects regularly.
• Travel across assigned territory for school visits and demos.

Skills

Strong communication

Presentation skills

Negotiation

Relationship management

Willingness to travel

Education

MBA in Marketing

Bachelor's degree

Tools

MS Office

CRM tools

Job description

Job Summary:

We are looking for a highly motivated and result-oriented Sr. Business Development Associate - Field Sales to drive school acquisitions and revenue growth in the assigned territory. The candidate will be responsible for generating leads, meeting school managements, conducting product demonstrations, negotiating commercial terms, and closing business opportunities for both CognoSpace Experiential Learning Labs and Practiko STEM Kits.

The role requires extensive field travel, strong relationship-building skills, and a passion for achieving sales targets.

Roles and Responsibilities:

Business Development & Sales

• Identify and acquire new schools for CognoSpace Experiential Learning Labs.
• Promote and sell both CognoSpace Experiential Learning Labs and Practiko STEM Kits to schools based on their requirements and budgets.
• Develop deeper understanding of product & offering with constant upskilling
• Develop and maintain a strong pipeline of prospective schools.
• Meet Principals, Correspondents, Directors, Trustees, and School Management teams.
• Understand customer requirements and propose suitable CognoSpace solutions.
• Drive complete sales cycles from lead generation to closure.

Field Activities

• Conduct 5-6 school visits per day.
• Conduct 5-6 product demonstrations per week.
• Achieve 25-30 product demonstrations per month.
• Ensure regular follow-ups and nurturing with prospects and decision-makers.
• Maintain accurate records of visits, meetings, and opportunities in CRM.

Product Demonstrations & Presentations

• Deliver impactful presentations and demonstrations of CognoSpace solutions.
• Explain product features, curriculum benefits, implementation process, and ROI for schools.
• Address customer queries and objections professionally.

Revenue & Target Achievement

• Achieve monthly, quarterly, and annual sales targets assigned by management.
• Create urgency and drive timely closures.
• Ensure healthy conversion ratios from meetings to demos and demos to closures.

Relationship Management

• Build and maintain strong relationships with school stakeholders.
• Ensure high levels of customer satisfaction throughout the sales process.
• Coordinate with internal teams for successful onboarding and implementation.
• Collaborate with Operations and Customer Success teams to ensure a smooth customer onboarding experience.

Market Intelligence

• Track competitor activities, market trends, and customer feedback.
• Share market insights with management for strategic planning.
• Build relationships with channel partners in the domain
• Identify opportunities for expansion in new territories and school segments.

Qualifications

• MBA in Marketing, Sales, Business Administration, or related field preferred.
• Bachelor's Degree with relevant sales experience may also be considered.
• 2-5 years of experience in B2B Sales, School Sales, Education Sales, EdTech, STEM, Publishing, or related industries.
• Proven track record of achieving sales targets.
• Experience working with schools and educational institutions is highly preferred.

Skills Required

• Strong communication and presentation skills.
• Discipline and Time Management
• Excellent negotiation and closing abilities.
• Relationship management and stakeholder engagement.
• Ability to work independently and achieve targets.
• Strong planning, reporting, and follow-up skills.
• Proficiency in MS Office and CRM tools.
• Willingness to travel extensively within the assigned territory.

Travel Requirements:

The employee should be willing to travel within the assigned territory and, when required, to nearby Tier-2 cities for school visits, product demonstrations, follow-ups, client meetings, and business development activities.

Reporting to: Business Head.