Field Sales Manager

Tif Labs; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Tif Labs is seeking an Education Partnership Manager to lead B2B sales and build strategic partnerships with schools, colleges and educational institutions for Robotics/STEM & AI labs, makerspaces and related programs.

The role focuses on relationship-driven sales, lead generation, presenting solutions and driving deals from lead to closure, with involvement in exhibitions and market research. Open to FTE and consultant arrangements.

Qualifications

• 2–5 years of experience in B2B sales or business development in education/edtech sectors
• Experience selling to schools, colleges, or educational institutions
• Strong understanding of the B2B sales cycle and stakeholder management
• Proven ability to handle end-to-end sales, including lead gen, meetings, negotiations and closures
• Experience with CRM systems and maintaining pipelines
• Excellent communication, presentation and negotiation skills

Responsibilities

• Identify and develop new B2B sales opportunities across schools and educational institutions
• Build and maintain relationships with school management, principals, directors, coordinators and purchase teams
• Generate leads via cold calling, email outreach, LinkedIn, networking and events
• Understand institutional requirements and propose solutions
• Conduct product presentations, demonstrations, meetings and discussions with decision-makers
• Manage the complete B2B sales cycle from prospecting to closure and follow-up
• Prepare and present proposals, quotations and commercial offers
• Negotiate pricing and partnership terms within company guidelines
• Develop long-term relationships for repeat business and expansion
• Coordinate with internal teams to ensure smooth project execution
• Maintain up-to-date sales pipeline and CRM records
• Track targets, conversion rates, revenue and other metrics
• Participate in education exhibitions, conferences and school events to generate leads
• Conduct market research to identify potential institutions and competitor activity

Skills

B2B sales

Relationship building

CRM proficiency

Lead generation

Negotiation

Presentations

Tools

CRM systems

Field visits

Job description

About the Role

We are looking for an experienced Education Partnership Manager to drive B2B sales and build strategic partnerships with schools, educational institutions, colleges, and other organizations to setup Robotics/STEM & AI Labs, Aerospace Labs, Makerspace & similar.

We are open to FTE and Consultants.

The ideal candidate should have hands-on experience in institutional sales, preferably within the education, EdTech, STEM, robotics, training, or related industry. This role involves identifying institutional opportunities, engaging with key decisionmakers, understanding their requirements, presenting solutions, and taking the sales process through to closure.

What Were Looking For

We are looking for a relationship-driven B2B sales professional who understands how to sell educational programs and lab setups to institutions, can engage confidently with senior decision-makers, and can take ownership of the sales process from lead generation to closure.

Key Responsibilities

• Identify and develop new B2B sales opportunities across schools, colleges, educational institutions, and other organizations.
• Build and maintain relationships with key institutional stakeholders such as school management, principals, directors, coordinators, and purchase teams.
• Generate leads through cold calling, email outreach, LinkedIn, references, networking, events, and direct institutional visits.
• Understand the institution's requirements and recommend appropriate solutions based on their needs.
• Conduct product presentations, demonstrations, meetings, and discussions with institutional decision-makers.
• Manage the complete B2B sales cycle, from prospecting and lead generation to negotiation, closure, and follow-up.
• Prepare and present proposals, quotations, presentations, and commercial offers to prospective institutions.
• Negotiate pricing, commercials, and partnership terms while working within company guidelines.
• Develop long-term relationships with existing institutional clients and identify opportunities for repeat business and expansion.
• Coordinate with internal teams including sales, training, operations, and management to ensure smooth execution of institutional projects.
• Maintain an updated sales pipeline and CRM records, including leads, follow-ups, opportunities, and closures.
• Track sales targets, conversion rates, revenue, and other business development metrics.
• Participate in education exhibitions, conferences, workshops, school events, and networking opportunities to generate institutional leads.
• Conduct market research to identify potential institutions and understand market requirements and competitor activity.

Required Experience & Skills

• 2–5 years of experience in B2B sales / Business Development, preferably in the education sector.
• Prior experience in institutional sales, particularly selling to schools, colleges, educational institutions, or organizations.
• Strong understanding of the B2B sales cycle and institutional decision-making process.
• Experience handling end-to-end sales, including lead generation, meetings, presentations, negotiations, and closures.
• Strong relationship-building and stakeholder management skills.
• Excellent communication, presentation, negotiation, and follow-up skills.
• Comfortable with field sales and visiting institutions as required.
• Ability to identify decision-makers and build relationships at multiple levels within an organization.
• Experience working with CRM systems and maintaining sales pipelines.
• Strong target orientation and ability to work independently.