Business Analyst-Digital Marketing

Aristok Technologies; Maharashtra; On-site; INR 300,000 - 400,000; Full time

Job summary

Aristok Technologies in Maharashtra seeks a motivated fresh graduate for a role in digital marketing and analytics. You will perform keyword research, write ad copy, analyze audiences, and support campaign planning to drive client growth.

The role emphasizes strong Excel skills, proactive communication, and a willingness to learn across analytics tools such as Google Analytics and SEMRush.

Qualifications

• Bachelor's degree or above in Science or Engineering with a strong analytical mindset.
• Excellent Excel skills and ability to manipulate data for insights.
• Clear written and spoken English; proactive communication.

Responsibilities

• Perform keyword research, creative analysis, and write ad copy aligned with business goals.
• Carry out creative and audience analysis and support campaign structuring.
• Manage client accounts, budgets, and project tasks with timely delivery.
• Manipulate data in Excel and with proprietary tools to generate reports.
• Learn and use tools like Google Analytics, AppsFlyer, SEMRush for analysis.

Skills

Excel

Communication

Digital Marketing

Analytical Skills

HTML

JavaScript

Education

Bachelor's degree or above in Science or Engineering

Job description

About The Company

Aristok (pronounced Aristo-kay) is a Digital Marketing and Analytics firm helping Digital businesses on their growth path. In about 3 years of existence, we have grown to a team size of 100+, managing some of the leading brands in the country. The founding team has over 3 decade of cumulative experience across fields of Digital Strategy, Analytics, Performance Marketing and Marketing Technology.

Key Responsibilities

• Perform keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
• Carry out creative and audience analysis.
• Effectively manage various client accounts and budgeting requirements.
• General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.), campaign analysis, time/task management, project management, prioritization of activities to meet deadlines.
• Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Experience with Excel is critical.
• Provide proactive communication and effective time management skills.
• Learn tools such as Google Analytics, AppsFlyer, Branch, SEMRush etc and use them for analysis and reporting.

Qualifications

• Bachelor's Degree or above in Science or Engineering (Freshers are welcome)
• Strong analytical skills with Excel expertise (non negotiable)
• Excellent written and verbal English skills (non negotiable)
• Proactive communication and collaboration skills.
• A self-driven attitude to learn and grow in digital marketing.
• Some experience with SEO, paid media would be a plus; but not a requirement.

What Makes You Stand Out?

• Great Communication Skills
• Hunger to learn/unlearn
• Great Analytical Skills
• Knowledge of HTML and JavaScript

Skills

• Excel
• Communication
• Digital Marketing
• Analytical Skills
• Digital
• Marketing