Sr. Brand Strategist

SoCheers; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

SoCheers is seeking a dynamic strategist to lead new business pitches end to end, shaping ideas from concept to execution. You will work with content, design, films, outreach and media teams to craft a compelling client offer.

You will drive research to uncover consumer insights, identify brand positioning, and guide brainstorming to deliver binge-worthy campaigns across diverse sectors. A small team of planners/strategists will be mentored and developed.

Qualifications

• Qualifications include leading a team of planners/strategists.
• Strong presentation and convincing skills are essential.
• Thirst for learning about advertising and trends.

Responsibilities

• Lead new business pitch presentations end to end with a narrative.
• Collaborate with content, design, films, outreach, media to shape pitches.
• Lead brainstorm sessions to bring insights to life for pitches.
• Conduct primary and secondary research for consumer, category and company insights.
• Identify brand positioning and communication routes for pitches.
• Visualize ideas across platforms from concept to execution.
• Mentor and train a small team of planners/strategists.

Skills

Storytelling

Pitch presentations

Team leadership

Research

Consumer insights

Job description

• You eat, breathe, sleep brands and everything social media and digital
• You always know what’s up in the digital marketing space, which brand collaborated with whom, what was the latest campaign, what’s the next big thing in video marketing and the likes
• You always have an idea up your sleeve...those thoughts just keep running!
• You imagine yourself holding a Cannes trophy very soon
• You deep dive into client briefs and identify the objectives & action points, and are able to turn them into campaigns that will provide solutions
• You can think of innovative and interactive digital campaigns for new client pitches and existing clients
• You have a knack for content & design and understand consumption patterns of your customers
• You are super curious - the research keeda is alive, you love to talk to people, understand thoughts and behavior patterns at large (obviously talking beyond just a Google search!) And we’re also talking about deriving actionable insights from all that research.
• The human psyche has to be one of your favorite things to think about
• You have the gift of the gab - presentation skills and convincing skills are on point, let’s call you a storyteller of sorts!
• You have the thirst to learn more about advertising, always!
• You have a team handling experience

What will you do?

• You will be a story weaver and a storyteller. You will be responsible for leading new business pitch presentations end to end with a narrative while owning everything from the campaign idea to execution of sample creatives. You will have to work in collaboration with different teams including content, design, films, outreach, media, etc. to ensure the pitch is an offer the client just can’t refuse!
• You will work on something new every day (we mean it when we say it). We are talking binge worthy OTT shows while sipping wine, best tech companies and also baby products that make you go aww. Imagine spending one day working on Mirzapur and then switching to luxury champagne Chandon, and from there to global giant Tata Consultancy Services and to a kids brand MeeMee.
• You will be leading & steering brainstorm sessions to make sure creative insights and ideas come alive for both new businesses and existing clients.
• You will be doing a lot of research to understand industry trends and implement learnings from the same in the new business pitches. You will be responsible for conducting primary & secondary research to gather consumer, category, and company data and insights for new client pitches.
• You will be adept at observing market dynamics and working on identifying brand positioning to create proper communication routes for new clients pitches and existing clients.
• You will have to visualize ideas across multiple platforms till their execution and amplification.
• You will be leading a small team of planners/strategists and train them to be the next generation of strategists in the industry.