Director, Strategy

VaynerMedia; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

VaynerMedia is seeking a Strategy Director based in India to lead cross‑functional teams in crafting integrated campaigns that fuse business strategy with consumer insights and digital behavior. You will translate research into compelling briefs, partner with teams to drive from research to execution, and communicate with passion and conviction.

The role requires 7+ years of agency experience with Fortune 500 clients, and Fluency in English and Hindi for local market strategy.

Qualifications

• 7+ years experience building integrated programs at a top agency working for Fortune 500 clients -- must have experience understanding the intersection of business strategy, consumer insights, and digital behavior and developing big, purposeful ideas.
• Bilingual fluent proficiency in English and Hindi is a must as the social, media, and campaign advertising strategy has to be in Hindi to service the local target market.

Responsibilities

• Identify data‑driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve client's business problems.
• Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
• Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia's ability to 'culture hack' at speed and transform our clients' businesses.
• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
• Brief creative teams for ideation and help facilitate brainstorms and workshops.

Skills

Strategy leadership

Digital behavior

Presentation skills

Cultural analytics

Bilingual English/Hindi

Tools

NetBase

MRI

Sysomos

Brandwatch

Google Analytics

Omniture

Job description

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern‑day parent company is home to relevance‑driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world‑class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time -- PEOPLE.

We’re looking for amazing people to join our team (more specifically, a STRATEGY DIRECTOR). The role is based in India

Here’s where you come in...

You are a problem solver at heart and insanely curious about people, culture and technology. Most of all, you like to get your hands dirty, are obsessed with researching & finding interesting things that are hidden from sight (even in the seemingly most mundane of places) and adept at translating your findings into compelling creative briefs, enjoy partnering with teams to see your work through from research to execution, and communicate your work with passion and conviction.

What you should know about our team...

We’re collaborative and come from diverse backgrounds. We value creativity in research, and an outside‑in perspective when it comes to inspiration, strategic frameworks and problem‑solving. Technology has fundamentally changed the way we interact with others and the world around us, and we geek out about understanding behaviors in context, instead of probing humans in a petri dish.

What you should know about VaynerMedia...

Think "lab" and not "agency". We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Identify data‑driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve client's business problems.
• Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
• Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia's ability to 'culture hack' at speed and transform our clients' businesses.
• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
• Brief creative teams for ideation and help facilitate brainstorms and workshops.

Desired Skills & Experience

• 7+ years experience building integrated programs at a top agency working for Fortune 500 clients -- must have experience understanding the intersection of business strategy, consumer insights, and digital behavior and developing big, purposeful ideas.
• Bilingual fluent proficiency in English and Hindi is a must as the social, media, and campaign advertising strategy has to be in Hindi to service the local target market.
• Experience doing traditional, web, social, syndicated and primary research (incl.: NetBase, MRI, Sysomos, Brandwatch, eMarketer, Mintel, Google Analytics, Omniture; conducting IDIs, digital ethnographies, etc.)
• Dazzling presentation skills and presence in a room.
• Ability to express complicated concepts in simple and digestible ways ("Explain it to a fifth grader")
• Curious and lovely to get along with.

You would be leading a team of talented strategists, social listening analysts, and community experts. As such, there are many hats you'd have to wear from day 1. You would need to conduct research, write briefs, guide work, pitch to clients - really anything and everything it takes to get the job done and deliver fantastic, big, bold, beautiful work.

Our environment (and pace) feels much more like a start‑up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can't wait to meet you.