Sr. Associate- Global Digital Marketing

AKM Global; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

A financial services company is seeking a motivated Digital Marketing Expert to join their team in Gurugram. You will develop and execute strategies to optimize marketing campaigns for bookkeeping, accounting, and tax advisory services. The ideal candidate should have over 3 years of digital marketing experience, strong knowledge of SEO and PPC, and excellent communication skills. This role fosters collaboration across teams and emphasizes strategic lead generation and brand awareness.

Qualifications

• 3+ years of hands-on experience in digital marketing, preferably in financial services.
• Strong knowledge of SEO, SEM/PPC, social media advertising, email marketing, and content marketing.
• Good communication skills and the ability to work collaboratively across teams.

Responsibilities

• Develop and implement digital marketing strategies for financial services.
• Manage campaigns across various digital channels.
• Conduct keyword research and optimize website content for better visibility.
• Create and manage content aimed at prospects and clients to establish thought leadership.
• Monitor and report on campaign performance using analytics tools.

Skills

Digital marketing strategies

SEO

SEM/PPC

Content marketing

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

SEMrush

Ahrefs

Moz

Job description

We are seeking a motivated and results-oriented Digital Marketing Expert to join our global marketing team. The ideal candidate will develop, execute, and optimize digital marketing campaigns that drive lead generation, brand awareness, and customer engagement, while ensuring compliance and trust in our financial services domain. You will play a key role in helping us scale our bookkeeping, accounting, and tax advisory services through digital channels.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business goals (lead generation, customer acquisition, client retention) for bookkeeping, accounting, and taxation services.
• Manage day‑to‑day execution of digital campaigns across channels such as SEO, SEM / PPC (Google Ads etc.), social media ads - LinkedIn, content marketing, email marketing, display, and possibly retargeting.
• Conduct keyword research, competitive analysis, and SEO audits; optimize website content, landing pages, meta tags, and site architecture for better organic visibility.
• Create, publish, and manage content aimed at prospects and clients (blogs, articles, tax tips, accounting best practices, infographics, white papers) to establish thought leadership and trust.
• Build and maintain a content calendar and ensure content is compliant with regulations and reflects financial / tax / accounting accuracy.
• Optimize landing pages, conversion funnels, and forms to improve conversion rate (leads, enquiries, sign‑ups).
• Monitor, measure, and report on the performance of digital marketing campaigns using analytics tools; propose improvements based on data.
• Manage advertising budgets; ensure efficient spend (CPA, ROI, CAC, etc.) and test creatives, copy, and targeting to improve performance.
• Coordinate with other teams—compliance/legal, finance, operations—to ensure marketing messages adhere to regulatory requirements and portray accurate financial information.
• Stay updated on digital marketing trends, tools, and best practices especially relevant to financial services (tax laws, accounting norms, data privacy, trust, reputation).

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of hands‑on experience in digital marketing, preferably in financial services (bookkeeping, accounting, taxation), fintech, or any regulated B2B/B2C service.
• Strong knowledge of SEO (on‑page, off‑page, technical), SEM/PPC, social media advertising, email marketing, and content marketing.
• Experience with tools such as Google Analytics, Google Ads, LinkedIn Ads and SEO tools like SEMrush, Ahrefs, Moz, etc.
• Strong project‑management skills, capacity to manage multiple campaigns simultaneously, and meet deadlines.
• Good communication skills (written & verbal), and the ability to work collaboratively across teams.

Nice‑to‑Have

• Experience with marketing‑automation tools (e.g., HubSpot, Pardot, Marketo).
• Experience with CRM systems and integrating digital marketing with lead‑management workflows.
• Knowledge of local taxation / financial regulation in the country (or the markets you serve).
• Basic design skills or experience working with graphic design tools (e.g., Canva, Adobe Suite).