Specialist - SFDC Data Cloud

Birlasoft; Dadri; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Birlasoft is seeking an experienced Specialist for SFDC Data Cloud to design, build, and optimize data pipelines and integrations across Data Cloud and Marketing Cloud. You will work with Salesforce CDP, Journey Builder, Email Studio, and API integrations to deliver scalable solutions.

The ideal candidate has 8+ years in hands-on development, strong problem-solving, and collaboration skills, with experience across Sales and Service Clouds and Git-based workflows.

Qualifications

• Bachelor’s degree in computer science, IT, marketing, or related field.
• 8+ years of hands-on technical/development experience.
• Strong understanding of Salesforce Data Cloud (CDP) and data integration.
• Deep knowledge of Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Proficiency with Salesforce development tools: Apex, Visualforce, Lightning components, SQL, AMPscript.
• Experience with Sales and Service Clouds.
• Familiarity with SDLC phases and Git version control.

Responsibilities

• Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud.
• Customize Marketing Cloud and Data Cloud components, including AMPscript and SQL queries and API integrations.
• Integrate Marketing Cloud/Data Cloud with other Salesforce modules and third-party systems.
• Lead requirements, design, configuration, testing, and deployment tasks.
• Work on new development initiatives and fix/optimize existing SFDC solutions.
• Create and maintain dashboards to provide marketing and data insights.
• Collaborate with marketing, data analytics, and other stakeholders to meet business goals.
• Coordinate release and environment management including sandbox planning and migrations.
• Document design specs, processes, and user guides; provide ongoing support.

Skills

SFDC Data Cloud

Salesforce Marketing Cloud

Apex / Visualforce / Lightning

SQL

AMPscript

GIT

Problem solving

Communication

Education

Bachelor's degree in Computer Science / Information Technology / Marketing

Tools

Salesforce Apex

Visualforce

Lightning components

SQL

AMPscript

Job description

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Location: INDIA - NOIDA- BIRLASOFT OFFICE

Title: Specialist - SFDC Data Cloud

Description:

Area(s) of responsibility

SFDC Data Cloud

Location: Bangalore, Chennai, Hyderabad, Mumbai, Pune, Noida

Immediate joiners preferred

Job Description

• Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 8+ years of experience in a hands‑on technical/development role.
• Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices, DLO, DMO, Calculated Insights, Activations
• Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
• Good experience in Sales and Service Clouds
• Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.
• Experience in source control tool like Git
• Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.
• Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
• Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.

Preferred Qualifications:

• Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.

Job Responsibilities

• Data Cloud Solutions: Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).
• Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.
• Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.
• Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions.
• Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends.
• Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability.
• Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals.
• Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control.
• Documentation: Develop and maintain technical documentation, including design specifications, process flows, and user guides.
• Support and Troubleshooting: Provide ongoing support and troubleshooting for Marketing Cloud and Data Cloud solutions, addressing issues and implementing improvements as needed.