Specialist - Salesforce Data 360 & Agentforce

Birlasoft; Maharashtra; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

Birlasoft is hiring a Salesforce Data Cloud specialist to lead Marketing Cloud and Data Cloud initiatives. The role requires hands-on development experience (4–6 years) with strong knowledge of Journey Builder, Email Studio, AMPscript, and data modeling.

You will design, implement and optimize marketing automations while collaborating with cross‑functional teams. Location options include Bengaluru, Pune or Noida with on-site work culture.

Qualifications

• Bachelor’s degree in computer science, IT, marketing or related field.
• 4+ years in hands-on technical/development role with Salesforce.
• Deep knowledge of Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Strong Data Cloud/CDP and data integration, modeling and management skills.
• Proficiency in Apex, Visualforce, Lightning components, SQL, AMPscript.
• Experience across all SDLC phases and Git.
• Excellent analytical, problem-solving and collaborative skills.

Responsibilities

• Design and implement Marketing Cloud workflows, campaigns and journeys.
• Develop and manage Data Cloud integrations, models and pipelines.
• Customize Marketing Cloud/Data Cloud components with AMPscript and SQL.
• Integrate Marketing Cloud with Salesforce modules and external systems.
• Lead requirements, design, configuration, testing and deployment activities.
• Contribute to new development and bug fixes for SFDC solutions.
• Create reports and dashboards to analyze marketing performance and data trends.
• Test and optimize campaigns for performance and scalability.
• Collaborate with marketing, data teams and stakeholders to align with goals.
• Oversee releases, environments, metadata migration and version control.

Skills

Salesforce Marketing Cloud

Data Cloud (CDP)

Apex

SQL

AMPscript

Visualforce

Lightning components

Git

Journey Builder

Data modeling

Communication

Education

Bachelor's degree in computer science

Tools

Git

Salesforce DX

SQL Developer

Job description

Location: INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI

Area(s) of responsibility

Empowered By Innovation
Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design‑thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170‑year heritage of building sustainable communities.

Job Title / Position: Salesforce Data Cloud

Experience: 4 - 6 years

Location: Bengaluru / Pune / Noida

Job Description

• Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 4+ years of experience in a hands‑on technical/development role.
• Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
• Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
• Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.
• Experience in source control tool like Git
• Problem‑Solving: Excellent analytical and problem‑solving skills with the ability to troubleshoot and resolve complex technical issues.
• Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
• Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.

Preferred Qualifications:

• Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.

Job Responsibilities

• Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities.
• Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).
• Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.
• Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third‑party systems to ensure seamless data flow and functionality.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.
• Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions.
• Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends.
• Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability.
• Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals.
• Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control.