Specialist - SEM

HiveMinds; Bengaluru; On-site; INR 350,000 - 600,000; Full time

Job summary

HiveMinds Bengaluru, India is seeking an Ad Operations specialist to manage performance marketing campaigns across networks, with emphasis on affiliates and publishers.

You will optimize offers, monitor tracking platforms (AppsFlyer, Branch, Adjust, Singular), ensure publisher compliance, and coordinate with internal teams to drive revenue growth while minimizing fraudulent activity.

Qualifications

• 0.5–1 year of Ad Operations experience.
• Core Affiliate Industry/Performance Marketing experience.
• Working knowledge of tracking platforms.

Responsibilities

• Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc
• Adequate fraud logic need to be clear.
• Ensure current publishers keep promoting relevant offers.
• Identify and scale up revenues with high potential publishers relevant to your vertical.
• Activate dormant publishers in your vertical to increase revenue.
• Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments.
• Take targets according to FY Target Sheet before business meeting.
• Stay in touch with top clients for feedback and scale up opportunity.
• Prioritize offer execution strategy on the basis of revenue potential.
• Manage offer planning and budget allocation among team members.
• Ensure timely resolution of publisher queries through proper escalation.
• Coordinate between various teams to ensure that requirements are fulfilled.
• Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery.
• Identify new sources of inventory and develop alliances.

Skills

Ad Operations

Affiliate marketing

Tracking platforms

Tools

Appsflyer

Branch

Adjust

Singular

Job description

• Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc
• Adequate fraud logic need to be clear.
• Ensure current publishers keep promoting relevant offers.
• Identify and scale up revenues with high potential publishers relevant to your vertical.
• Activate dormant publishers in your vertical to increase revenue.
• Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments.
• Take targets according to FY Target Sheet before business meeting.
• Stay in touch with top clients for feedback and scale up opportunity.
• Prioritize offer execution strategy on the basis of revenue potential.
• Manage offer planning and budget allocation among team members.
• Ensure timely resolution of publisher queries through proper escalation.
• Coordinate between various teams to ensure that requirements are fulfilled.
• Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery.
• Identify new sources of inventory and develop alliances. Requirements
• 06 months to 01 years of Ad Operations experience.
• Core Affiliate Industry/Performance Marketing Experience.
• Working knowledge of Tracking Platforms.