Publisher Operations Manager

Inuxu Digital Media Technologies; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Inuxu Digital Media Technologies in Pune is seeking a Publisher Operations Manager to grow advertising inventory across products and manage new publisher acquisitions. You will negotiate rates, oversee contracts, and optimize inventory with SSPs/DSPs, while tracking campaign performance with the ad ops team to maximize publisher profitability.

The role requires 2+ years of experience, strong knowledge of programmatic advertising, and excellent English and regional language skills.

Qualifications

• Excellent understanding of Digital Advertising and Affiliate Marketing.
• Strong knowledge of VAST, VPAID, ad-serving, SSP, DSP, oRTB.
• Experience in the ad industry on publisher, trading desk, DSP, SSP, or ad-networks.
• Experience optimizing inventory ad revenue on publisher side.
• Programmatic advertising knowledge is an added advantage.
• Excellent interpersonal, communication, and presentation skills.
• Strong understanding of industry trends and online advertising.

Responsibilities

• Grow advertising inventory across products.
• Manage acquisitions of new publishers, negotiate rates and renew contracts.
• Understand and control inventory supply from contracted publishers and SSPs.
• Monitor campaign performance with ad operations to maximize profitability and meet targets.
• Execute and optimize DSP spends on Adgebra inventory (e.g., AdX).
• Review monthly publisher reports.
• Troubleshoot tag and URL transparency issues.
• Handle client requests regarding contracts and pricing.
• Engage with publishers to maintain mutual business value.
• Monitor publisher performance and fill-rate to improve both.
• Conduct Quarterly Business Reviews and deliver against monthly targets.
• Oversee publisher discussions and invoices/payments.
• Create and manage publisher performance reporting for management.

Skills

Digital ads

Affiliate marketing

VAST/VPAID

SSP/DSP/oRTB

Publisher operations

Programmatic

English proficiency

Communication skills

Education

Bachelor's / Master’s / Equivalent

Job description

Publisher Operations Manager

Educational Qualifications:

Bachelors or Masters or Equivalent

Experience:

2+ years

Location:

Pune

Job Responsibility:

• Responsible for advertising inventory growth across products.
• Manage all facets of the new publishers (direct publishers / SSPs) acquisitions, value proposition, negotiating rates and renewing contracts.
• This includes understanding and controlling inventory supply from each contracted publishers, SSPs.
• Monitor campaign performance on the acquired publishers and work closely with ad operations team for optimizing the performance, thereby maximizing profitability for publishers and achieving the campaign delivery targets.
• Execute, optimize and Deliver DSPs (e.g. AdX) spends on Adgebra inventory.
• Monthly Publisher Report review.
• Troubleshoot tag and URL transparency issues.
• Manage incoming client requests regarding contractual issues and pricing.
• Continuously engage with publishers to maintain healthy working relationship based on mutual business value.
• Monitor publisher performance and fill-rate and work with publishers to increase both.
• Conduct Quarterly Business Reviews and deliver against monthly campaign targets.
• Handle Publisher discussions/updates and oversee Invoices/Payments from/to the publishers.
• Create and manage the publisher performance reporting to the management team and any feedbacks.

Qualification Requirement:

• Excellent understanding of Digital Advertising and Affiliate Marketing.
• An outstanding understanding and functional knowledge of (VAST, VPAID, ad-serving, SSP, DSP, oRTB etc.).
• A previous experience in the ad industry is a prerequisite (publisher, trading desk, DSP, SSP, ad-networks, etc.
• Experience in publisher side ad operations in optimizing inventory ad revenue.
• Programmatic advertising knowledge will be added advantage.
• Excellent interpersonal, communication, and presentation skills.
• Strong understanding of industry trends, technologies, and online advertising domain.
• Good command over written and spoken English & region-specific languages.

We Offer:

• A unique and diverse company culture, shaped by people with commitment, a sense of responsibility & care, risk-taking and discipline.
• An excellent start-up work environment, flat hierarchies, and short decision paths.
• Freedom to enhance, share and demonstrate your skills and capabilities aligned toward organizational goals and objectives.
• Challenging and Learning Oriented work environment that nurtures personal and professional growth.