Specialist - SEM

HIVE MINDS DIGITAL MARKETING SCHOOL; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Job summary

HIVE MINDS DIGITAL MARKETING SCHOOL in Bengaluru is seeking an Ad Operations professional to drive revenue through effective publisher management and offer execution. You will oversee MMPs like AppsFlyer, Branch, Adjust, and Singular, ensure proper tracking, and push high-potential publishers across verticals.

You will coordinate with marketing and product teams, monitor performance reports, resolve publisher queries, and help scale revenues while maintaining compliance and timely payments to

Qualifications

• 6 months to 1 year of Ad Operations experience.
• Core Affiliate Industry/Performance Marketing experience.
• Working knowledge of tracking platforms.

Responsibilities

• Identify and scale revenues with high-potential publishers relevant to your vertical.
• Activate dormant publishers to increase revenue.
• Ensure publisher compliance and timely payments.
• Monitor Offer & Affiliate reports to ensure quality delivery.
• Coordinate between teams to fulfill requirements.
• Take targets according to FY Target Sheet before business meeting.

Skills

Affiliate Marketing

Publisher Management

Revenue Optimization

MMP Expertise

Tools

AppsFlyer

Branch

Adjust

Singular

Job description

• Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc
• Adequate fraud logic need to be clear.
• Ensure current publishers keep promoting relevant offers.
• Identify and scale up revenues with high potential publishers relevant to your vertical.
• Activate dormant publishers in your vertical to increase revenue.
• Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments.
• Take targets according to FY Target Sheet before business meeting.
• Stay in touch with top clients for feedback and scale up opportunity.
• Prioritize offer execution strategy on the basis of revenue potential.
• Manage offer planning and budget allocation among team members.
• Ensure timely resolution of publisher queries through proper escalation.
• Coordinate between various teams to ensure that requirements are fulfilled.
• Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery.
• Identify new sources of inventory and develop alliances. Requirements
• 06 months to 01 years of Ad Operations experience.
• Core Affiliate Industry/Performance Marketing Experience.
• Working knowledge of Tracking Platforms.