Associate - Data and Analytics Advisory 5A

Genpact Ltd.; Telangana; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Genpact is seeking an Associate - Data and Analytics Advisory in Hyderabad to drive AI-powered marketing initiatives. You will manage the end-to-end lifecycle of digital campaigns, ensure accurate trafficking and pixel setup, and continuously optimize performance across channels.

The role requires strong analytical skills, familiarity with campaign management, and a passion for leveraging data to improve ROI.

Qualifications

• Bachelor's/Master's in analytics, CS, statistics or related field.
• Industry certifications in data privacy, security or risk management are a plus.
• Experience with digital advertising platforms is preferred.

Responsibilities

• Manage full lifecycle of campaign setup including trafficking, pixel implementation, and QA for native and cross-device placements.
• Monitor, analyze and report campaign performance metrics to optimize ROI.
• Collaborate with cross-functional teams to align digital marketing initiatives with business goals.
• Support implementation and use of digital marketing tools and platforms.
• Stay current with industry trends and best practices to continuously improve digital marketing efforts.

Skills

Ad Trafficking

Campaign Management

Digital Campaign Management

End to End Campaign Management

Marketing Campaign Management

Media Trafficking

Personal Effectiveness

Political Campaign Management

Programmatic Campaign Management

Education

Bachelors - Business Analytics

Bachelors - Computer Science

Bachelors - Statistics

Masters - Data Science

Certified Data Management Professional

Certified Information Privacy Professional (CIPP/US)

CISSP - Workforce Academy Online

Certified Risk Professional (CRP)

Job description

Associate - Data and Analytics Advisory

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Responsibilities

Manage the full lifecycle of campaign setup, including creative trafficking, pixel implementation, and QA for Native and Cross-device placements to drive brand awareness and lead generation. Monitor, analyze, and report on campaign performance metrics to optimize effectiveness and ROI. Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals. Support the implementation and use of digital marketing tools and platforms to enhance campaign performance. Stay current with industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts.

Qualifications

Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science Certifications Certified Data Management Professional - RiversandRiversand, Certified Information Privacy Professional, U.S. private-sector (CIPP/US) - International Association of Administrative Professionals (IAAP)International Association of Administrative Professionals (IAAP), Certified Information Systems Security Professional (CISSP) - Workforce Academy OnlineWorkforce Academy Online, Certified Risk Professional (CRP) - UdemyUdemy

Required Skills

Ad Trafficking, Campaign Management, Digital Campaign Management, End to End Campaign Management, Marketing Campaign Management, Media Trafficking, Personal Effectiveness, Political Campaign Management, Programmatic Campaign Management Language English Language Proficiency - Intermediate - B1

Additional Job Location - Job Type Regular Master Skill List - Data and Analytics Advisory Remote Type - Office Work Shift - Night Job (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.