Specialist – Digital Marketing 2-3 Years

HypTechie; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

Tally is seeking a dynamic Digital Marketing Executive to drive online lead generation through paid search and social media advertising. You will manage campaigns across Google Ads, Meta, LinkedIn, and YouTube, optimizing performance and ensuring robust tracking with GTM and Analytics.

Collaborating with content creators and designers, you will craft compelling ad copy, A/B test landing pages, and refine audiences.

Qualifications

• Experience in digital marketing with a focus on paid media and lead generation.
• Proficiency with Google Ads, Analytics and tag management tools.
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent communication and collaboration abilities.

Responsibilities

• Plan, launch and manage PPC campaigns across Google Ads, Meta, LinkedIn, YouTube.
• Target geographies, conduct competitive analysis and optimize bids and budgets.
• Create compelling ad copy, headlines and CTAs for multiple formats.
• Set up tracking and measurement using Google Tag Manager and Analytics.

Skills

Digital marketing

Biddable media

Campaign optimization

Data analysis

Communication

AI tools awareness

Cross-channel coordination

Creative problem solving

Tools

Google Ads

Google Analytics

GTM

Facebook/Instagram Ads

LinkedIn Ads

YouTube Ads

Microsoft Office

Job description

Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback – Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.

We believe in

• Integrated Marketing:Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
• Customer Centricity:Placing the customer at the heart of all marketing efforts.
• Brand Stewardship:Custodian of Employer Branding.
• Marketing with purpose, not noise:Supporting business growth with value driven communication.

What You Will Own

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.

Experience You Should Bring

• Experience in digital marketing, with a focus on biddable media.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).
• Excellent analytical skills and ability to interpret data using multiple tools.
• Strong communication and interpersonal skills.
• Creative problem-solving abilities.
• Knowledge of latest AI tools to improve efficiency & proficiency of work.
• Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.
• Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.
• Hands-on experience in Microsoft Office.

What You Will Be Doing

Campaign Strategy & Execution:

• Plan, set up, launch, and manage PPC multiple campaigns across major platforms including Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and potentially other platforms like Twitter Ads, Pinterest Ads, etc.
• Conduct in-depth audience targeting and competitive analysis for multiple geographies & campaigns.
• Develop compelling ad copy, headlines, and calls-to-action (CTAs) for various ad formats.
• Implement and manage bid strategies (manual, automated, smart bidding) to optimize for specific campaign goals (e.g., conversions, clicks, impressions).
• Ensure proper tracking and conversion setup using tools like Google Tag Manager, Google Analytics and platform-specific pixels/tags.

Performance Monitoring & Optimization:

• Daily monitoring, reporting of campaign performance metrics (e.g., CPC, CPA, CTR, ROAS, Qualified Leads, Conversion Rate etc)
• Proactively identify underperforming campaigns, ad groups, keywords, audiences and implement immediate corrective actions.
• Conduct A/B testing on ad creatives, landing page elements, bid strategies, and audience segments to continuously improve campaign efficiency and effectiveness.
• Implement negative keywords, adjust bids, refine targeting, and refresh ad creatives based on performance data.
• Ensure campaigns are adhering to budget allocations and spending pace.

Reporting & Analysis:

• Utilize platform dashboards and analytics tools (e.g., Google Analytics, LMS, CRM etc) to extract and analyse detailed campaign data.
• Generate regular (daily, weekly, monthly) performance reports, highlighting key trends, insights, and actionable recommendations.
• Present findings and strategic recommendations to the Digital Marketing Manager & other stakeholders, demonstrating campaign impact and ROI.

Ad Creative & Landing Page Collaboration:

• Work closely with content creators and designers to ensure ad creatives and landing pages are optimized for PPC performance and conversion.
• Provide feedback and requirements for effective landing page design and content.

Platform Knowledge:

• Stay abreast of the latest trends, updates, and best practices in the PPC and paid media landscape.
• Actively research and evaluate new advertising platforms and features that could benefit the company.