Specialist - Content Design 4B

Genpact; Gurugram District; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Genpact is seeking a Specialist - Content Design to lead content strategy across websites, email and social media. You will work with design, product, UX and marketing teams to ensure accessibility, consistency and impact. The role emphasizes user research, analytics, and continuous improvement of the content experience.

The ideal candidate has strong content design and CMS skills, shares Genpact's commitment to innovation, and thrives in a fast-moving environment with hybrid work arrangements.

Qualifications

• Bachelor's degree or equivalent in communications, design, or related field.
• Experience building content strategies for digital platforms with measurable impact.
• Familiarity with accessibility and content optimization practices.
• Ability to collaborate with design, product, UX and marketing teams.

Responsibilities

• Lead development and execution of content strategies to drive engagement and brand impact.
• Create, review, and optimize content across websites, email, social media and digital platforms.
• Collaborate with cross-functional teams to align content with user and business needs.
• Conduct user research, competitive analysis and usability testing to improve content.
• Apply analytics and feedback to continuously improve content experiences.

Skills

Content Design

Adaptive Technology

Client Relations

Collaboration Tools

Content Management Systems

Content Strategy

Design Thinking

Digital Content Creation

User Experience (UX)

Education

Bachelors - Communication

Bachelors - Design

Bachelors - Graphic Design

Bachelors - Human Computer Interaction (HCI)

Bachelors - Visual Communication

Tools

CMS

Job description

Specialist - Content Design

Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Responsibilities: Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact. Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness. Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs. Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience. Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements. Ensure brand voice, tone, and standards are consistently applied across all content deliverables. Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Qualifications

Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), Bachelors - Visual Communication

Required Skills

Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX)

Language

English

Language Proficiency -

Proficient - C2

Job Type

Regular

Master Skill List -

Content Design

Remote Type -

Hybrid

Work Shift -

Variable (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.