Solar B2B: Regional Sales Manger (WEST)

Havells India Ltd; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading solar solutions company is seeking a Regional Sales Manager for the Solar B2B segment in West India. This role focuses on driving rooftop solar business growth through effective leadership and business development. The ideal candidate will have over 12 years of experience, particularly in rooftop solar or renewable energy, with strong knowledge of relevant policies and excellent negotiation skills. The manager will be responsible for achieving sales targets and managing key accounts in the specified region.

Qualifications

• 12–15+ years of experience in sales or business development and project handling.
• Minimum 5–7 years of experience in rooftop solar/renewable energy in India.
• Strong knowledge of Indian rooftop solar policies, DISCOM processes, and subsidy frameworks.

Responsibilities

• Develop and implement a rooftop Solar strategy aligned with growth objectives.
• Lead, mentor, and manage sales teams in the West India region.
• Build and manage relationships with corporate and government clients.
• Drive large-ticket rooftop solar project closures.

Skills

Sales Strategy Development

Team Leadership

Negotiation Skills

Stakeholder Management

Job description

Overview

Regional Sales Manager: Solar B2B (WEST)

Business Unit: Solar

Reports To: NSM – C&I /Turn-Key

Job Summary :

The RSM: Solar Rooftop Sales-West Region will lead the growth of the rooftop solar business across West India Region, focusing on Industrial, Commercial, Institutional and Govt. (Except utility) segments. The role involves driving revenue, building sales teams and channel networks, managing key accounts, and navigating India’s rooftop solar policies, DISCOM processes, and regulatory frameworks. Represent Havells in Seminars, Exhibitions, Presentations etc.

Key Responsibilities

Sales Strategy and Leadership:

• Develop and implement a rooftop Solar strategy aligned with company Growth Objectives in West India Region
• Lead, mentor and manage Sales teams
• Define sales targets, Incentives, KPIs and ensure achievement of revenue targets
• Expand business in region based on market potential

Business Development & Key accounts:

• Drive large-ticket rooftop solar project closures in C&I Segment
• Build and manage relationships with corporate clients, Industrial Clients, Commercial clients, PSUs, MSMEs, Premium Real estate developers, and government institutions
• Lead negotiations for CAPEX, OPEX, and PPA-based rooftop solar project
• Oversee proposal development, pricing, and commercial negotiations
• Develop and manage EPC partners, installers, channel partners, and consultants in the West Region
• Strengthen distributor and System integrator networks for C&I rooftop business
• Monitor partner performance and ensure quality and compliance
• Track and interpret MNRE guidelines, state solar policies, net metering and gross metering regulations
• Analyze competitor activity, pricing trends, and subsidy structures

Cross-functional Collaboration:

• Work closely with engineering, procurement, finance, legal, and project execution teams
• Ensure accurate system design inputs, cost estimates, and project timelines and Execution /hand over of the project

Key Performance Indicators (KPIs):

• Annual and Quarterly revenue targets.
• MW capacity addition (rooftop installations) In the projects.
• Sales pipeline value and conversion rates.
• Profit margins and Pricing discipline.
• Team performance, Productivity tracking and Channel partner Alignment and contribution.

Required Qualifications & Experience

• 12–15+ years of experience in sales or business development and Project Handling
• Minimum 5–7 years of experience in rooftop solar / renewable energy in India
• Strong knowledge of Indian rooftop solar policies, DISCOM processes, and subsidy frameworks
• Strong leadership and team-building skills.
• Excellent negotiation and stakeholder management abilities
• In-depth understanding of CAPEX, OPEX, RESCO, and PPA models
• Financial acumen and contract management skills