State Head - Solar Rooftop (Delhi & Haryana)

Shakti Pumps (India) Ltd.; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Shakti Pumps (India) Ltd. seeks a State Head - Solar Rooftop for Delhi & Haryana to lead the B2C rooftop sales, drive PM Surya Ghar Yojana adoption, and manage channel partners from lead to installation.

You will ensure compliance, quality, and timely project delivery while guiding customers through subsidy schemes. The role demands 10–15 years in solar rooftop, strong leadership, strategic acumen, and hands-on experience with CRM tools and solar components.

Qualifications

• BE/B.Tech in Electrical, Mechanical or Energy; MBA in Marketing/Sales is an added advantage.
• 10–15 years in solar rooftop sector, with a focus on B2C sales and channel development.
• In-depth knowledge of PM Surya Ghar Yojana and government solar subsidy schemes.
• Familiarity with CRM tools and solar portals (e.g., National Portal for Rooftop Solar).
• Proven track record in channel sales development and target achievement.

Responsibilities

• Lead and manage the B2C rooftop solar sales team.
• Conduct regular training, coaching, and performance evaluations for the sales team and partners.
• Build and expand channel partner/dealer networks across target regions.
• Drive adoption and sales under PM Surya Ghar Yojana, ensuring complete customer journey—from lead to subsidy application and installation.
• Guide customers on subsidy schemes, application processes, and eligibility criteria under central and state government programs.
• Prepare and present accurate proposals, ROI calculations, and system designs.
• Coordinate with technical, installation, and service teams to ensure timely and quality project delivery.
• Ensure full compliance with government regulations and maintain proper documentation.
• Keep up-to-date with changing government solar policies, incentives, and technical advancements.
• Support business strategy by providing market insights and competitive intelligence.

Skills

B2C sales

Channel development

Government subsidy schemes

Solar rooftop components

CRM tools

Negotiation

Leadership

Communication

Education

B.E./B.Tech in Electrical/Mechanical/Energy

MBA in Marketing/Sales (advantage)

Job description

State Head - Solar Rooftop (Delhi & Haryana)

10-12 Years

Full-Time

Job Purpose:

The Senior Manager – Solar Rooftop Sales (B2C Channel) will lead the solar rooftop sales department, focusing on driving adoption under the PM Surya Ghar: Muft Bijli Yojana. The role involves managing the B2C sales team, building channel networks, guiding customers on government subsidy schemes, and ensuring end-to-end project execution from lead generation to commissioning while maintaining compliance and quality standards.

Key Responsibilities:

Sales Leadership & Team Management:

• Lead and manage the B2C rooftop solar sales team.
• Conduct regular training, coaching, and performance evaluations for the sales team and partners.
• Build and expand channel partner/dealer networks across target regions.
• Drive adoption and sales under PM Surya Ghar Yojana, ensuring complete customer journey — from lead to subsidy application and installation.
• Guide customers on subsidy schemes, application processes, and eligibility criteria under central and state government programs.
• Prepare and present accurate proposals, ROI calculations, and system designs.
• Coordinate with technical, installation, and service teams to ensure timely and quality project delivery.
• Ensure full compliance with government regulations and maintain proper documentation.
• Keep up-to-date with changing government solar policies, incentives, and technical advancements.
• Support business strategy by providing market insights and competitive intelligence.

Skills & Qualification:

• B.E./B.Tech in Electrical, Mechanical, or Energy; MBA in Marketing/Sales is an added advantage
• 10–15 years in the solar rooftop sector, with a focus on B2C sales and channel development
• In-depth knowledge of PM Surya Ghar Yojana and government solar subsidy schemes
• Strong understanding of solar rooftop kits including panels, inverters, net metering, and BoS
• Familiarity with CRM tools, solar portals (e.g., National Portal for Rooftop Solar), and technical documentation
• Proven track record in channel sales development and target achievement
• Excellent communication, leadership, and negotiation skills
• Ability to work independently and lead teamsCustomer-centric approach with strong problem-solving abilities