Software and Service Sales Associate

Abusiness -> SAP BTP, Integration Suite Developers; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Career growth opportunities

Exposure to experienced professionals

Performance-driven work culture

Job summary

ABusiness is looking for a SaaS Sales Associate who will play a critical role in generating and nurturing leads, conducting product demos, and supporting the entire sales cycle. The ideal candidate will have 1-3 years of B2B SaaS sales experience and a solid understanding of the SaaS sales process.

This role offers an exciting opportunity to work in a dynamic environment focused on technology and customer success. Join ABusiness to be part of a vibrant team dedicated to delivering exceptional business solutions!

Qualifications

• 1–3 years of experience in SaaS or software sales.
• Experience in lead generation and cold calling.
• Strong communication and relationship-building skills.

Responsibilities

• Generate qualified leads for SaaS products.
• Manage the SaaS sales cycle from lead to closure.
• Schedule product demos and handle follow-ups.

Skills

Lead generation

B2B SaaS sales

Customer acquisition

CRM updates

Consultative selling

Solution selling

Education

Bachelor’s degree in Business, Marketing, IT, or related field

MBA or sales training/certifications

Tools

HubSpot

Zoho CRM

Salesforce

Job description

ABusiness is a growing technology and business solutions company focused on SaaS products, enterprise software services, SAP solutions, cloud integration, AI-enabled business solutions, and digital transformation services.

We help businesses improve their operations through software, automation, cloud platforms, consulting, and customer-focused technology solutions. ABusiness works with clients across industries and supports them with practical, scalable, and result‑driven solutions.

As we expand our SaaS and technology business, we are looking for motivated sales professionals who can support lead generation, product demos, customer follow‑ups, pipeline building, and revenue growth in Gurugram, Delhi NCR, and beyond.

Role Description

• We are hiring a SaaS Sales Associate with 1–3 years of experience in B2B SaaS sales, software sales, cloud software sales, IT solution sales, technology product sales, or business development.
• This role is ideal for someone who has hands‑on experience supporting the SaaS sales cycle, including lead generation, cold calling, LinkedIn outreach, discovery calls, product demos, proposal follow‑ups, CRM updates, and sales conversion support.
• The candidate should be confident in speaking with prospects, understanding customer needs, explaining SaaS product value, following up consistently, and helping convert qualified leads into paying customers.

Key Responsibilities

• Generate qualified leads for SaaS products, software solutions, cloud-based products, and enterprise technology services.
• Support the SaaS sales cycle from lead generation to product demo, proposal follow‑up, negotiation support, and closure.
• Build a strong prospect pipeline through cold calling, LinkedIn outreach, email campaigns, referrals, inbound leads, webinars, and online campaigns.
• Conduct initial discovery calls to understand customer needs, pain points, budget, decision‑making process, and purchase timeline.
• Schedule and support SaaS product demos for qualified prospects.
• Explain SaaS product features, benefits, pricing, use cases, and business value in a simple and professional manner.
• Follow up regularly with prospects to move leads through the sales pipeline.
• Support proposal preparation, quotation sharing, pricing discussions, and sales presentations.
• Maintain accurate CRM records, lead status, follow‑up notes, pipeline updates, and customer communication history.
• Work closely with the Sales Manager, marketing team, product team, and customer success team to improve lead quality and conversion.
• Assist in handling objections related to pricing, product fit, implementation, integrations, competition, and ROI.
• Support monthly and quarterly revenue targets through consistent lead conversion and follow‑ups.
• Build strong relationships with founders, business owners, CXOs, IT teams, HR teams, finance teams, procurement teams, and decision‑makers.
• Identify upsell, cross‑sell, renewal, and account expansion opportunities with existing customers.
• Track competitors, customer feedback, market trends, and SaaS industry developments.
• Represent ABusiness professionally during client calls, online meetings, demos, and business discussions.

Qualifications

• 1–3 years of experience in SaaS sales, B2B software sales, cloud software sales, IT solution sales, technology product sales, inside sales, or business development.
• Experience in lead generation, cold calling, LinkedIn prospecting, email outreach, demo scheduling, follow‑ups, and sales conversion support.
• Basic understanding of SaaS sales process, subscription‑based products, product demos, sales pipeline, CRM updates, and revenue targets.
• Ability to understand customer pain points and explain SaaS solutions in a clear, business‑friendly manner.
• Comfortable speaking with business owners, founders, CXOs, IT leaders, HR teams, finance teams, procurement teams, or decision‑makers.
• Strong communication, presentation, persuasion, follow‑up, and relationship‑building skills.
• Comfortable working in a target‑driven and revenue‑focused sales environment.
• Experience using CRM tools such as HubSpot, Zoho CRM, Salesforce, Freshsales, Pipedrive, or similar platforms is preferred.
• Good written and verbal communication skills in English.
• A bachelor’s degree in Business, Marketing, IT, Computer Science, Engineering, or a related field is preferred.
• MBA or sales training/certifications are a plus.

Required Skills

• Software sales
• Cloud software sales
• Technology sales
• Outbound sales
• Cold call ing
• Discovery calls
• Proposal follow‑ups
• CRM updates
• Customer acquisition
• Consultative selling
• Solution selling
• Client communication
• Follow‑up discipline
• Target achievement
• Relationship building

Preferred Experience

• Experience working in a SaaS company, software product company, cloud software company, IT solutions company, CRM/ERP company, HRTech, FinTech, EdTech, MarTech, sales automation, AI software, or enterprise technology company.
• Experience selling or supporting sales for subscription‑based software products to domestic or international B2B clients.
• Experience generating leads through outbound sales, LinkedIn outreach, cold calling, email campaigns, and inbound inquiries.
• Experience supporting mid‑market or enterprise customer conversations.
• Experience creating or supporting sales decks, product demos, proposals, pricing plans, and follow‑up communication.
• Experience working with marketing teams for lead generation campaigns and sales enablement.
• Knowledge of SAP, AI solutions, automation, cloud platforms, APIs, integrations, or enterprise software will be an added advantage.
• Strong interest in SaaS sales, revenue growth, technology products, and client relationship management.

What We Are Looking For

• We need someone who is eager to generate leads, support revenue growth, and grow into a strong SaaS sales professional.
• The right candidate should be able to speak confidently with prospects, follow up consistently, explain SaaS product value, maintain CRM discipline, and support deal closures.
• This role is best suited for a hungry, disciplined, target‑driven sales professional who wants to build a long‑term career in B2B SaaS sales.

Why Join ABusiness?

• Opportunity to join a growing company in SaaS, software services, SAP, cloud integration, AI‑enabled solutions, and enterprise technology.
• Strong career growth opportunity in SaaS sales, business development, and revenue generation.
• Work with experienced business leaders, technology experts, SAP consultants, and product teams.
• Exposure to domestic and international clients.
• Opportunity to learn end‑to‑end SaaS sales from experienced sales professionals.
• Performance‑driven role with strong learning, earning, and growth potential.
• Be part of a company focused on quality, innovation, ethical sales, customer trust, and long‑term client relationships.