Social Media Strategist | Content Writer | Script Writer

Horizon8; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Horizon8 in Gurugram is seeking a Creative Social Media Strategist and Content/Script Writer with 2–5 years of experience. You will craft engaging content across Instagram, LinkedIn, YouTube, and more, leveraging AI tools to boost reach and performance.

A strong command of English and storytelling is essential. You will collaborate with Marketing, Sales and Design teams to plan campaigns, produce scripts, captions and blogs, and drive brand visibility in real estate content.

Qualifications

• Excellent English writing and communication skills.
• Strong storytelling ability.
• Deep understanding of social media platforms and algorithms.
• Knowledge of hooks, CTAs, storytelling and audience psychology.
• Able to write creative, concise, conversion-focused content.
• Strong research and trend-spotting skills.

Responsibilities

• Develop and execute social media content strategies across platforms.
• Write posts, captions, reels, video scripts, ad copies, blogs and campaigns.
• Create engaging short-form video scripts with hooks and CTAs.
• Research real-estate trends, competitors and audience behaviour.
• Plan and manage monthly content calendars and campaigns.
• Collaborate with Marketing, Sales, Video and Design teams.
• Translate project information into engaging content.
• Monitor content performance and optimize based on analytics.
• Stay updated with platform trends.

Skills

Social media strategy

Content writing

Script writing

AI tools usage

English writing

Tools

ChatGPT

Gemini

Claude

Perplexity

Canva AI

CapCut AI

Job description

Social Media Strategist | Content Writer | Script Writer

Location: Gurugram

Experience: 2–5 Years

Employment Type: Full-Time

About the Role

We are looking for a creative, strategic and AI-savvy Social Media Strategist & Content/Script Writer who can turn ideas, projects and real-estate insights into engaging content that builds brand visibility, audience engagement and business growth.

The ideal candidate should have a strong understanding of social media trends, storytelling, content strategy and AI-powered content creation tools.

Key Responsibilities

• Develop and execute social media content strategies across Instagram, LinkedIn, YouTube, Facebook and other relevant platforms.
• Write compelling social media posts, captions, reels, video scripts, ad copies, blogs and campaign content.
• Create engaging short-form video/reel scripts with strong hooks, storytelling and CTAs.
• Research real-estate trends, competitors, audience behaviour and trending content formats.
• Plan and manage monthly content calendars and campaigns.
• Work closely with the Marketing, Sales, Video and Design teams to execute content campaigns.
• Convert project information into simple, engaging and customer-focused content.
• Monitor content performance and suggest improvements based on insights and analytics.
• Stay updated with Instagram/Reels, YouTube Shorts, LinkedIn and emerging social-media trends.

AI Skills – Mandatory

• Strong practical knowledge of AI tools for content creation, research, ideation and productivity.

Ability to use AI for:

• Content ideation & brainstorming
• Script writing and refinement
• Caption and copy creation
• Content research
• Trend analysis
• Content re purposing
• Creating content variations for different platforms
• Good understanding of prompt writing / prompt engineering and ability to get high-quality outputs from AI tools.
• Familiarity with tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, CapCut AI or similar platforms is preferred.
• Ability to combine AI-generated ideas with strong human creativity, brand voice and storytelling.

Required Skills

• Excellent English writing and communication skills.
• Strong creative writing and storytelling ability.
• Excellent understanding of social media platforms and algorithms.
• Strong knowledge of hooks, CTAs, storytelling and audience psychology.
• Ability to write content that is creative, concise and conversion-focused.
• Strong research and trend-spotting skills.
• Real-estate/content marketing experience will be an advantage.

What We’re Looking For

Creative Mind | Strategic Thinker | Strong Writer | Trend-Savvy | AI-Smart | Storyteller

If you can turn a property, idea or ordinary piece of information into content people want to watch, read and share, we would like to hear from you.