Social Media Strategist

Indian Wedding Planners; Jaipur; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Travel for weddings

Collaborations with luxury brands

Job summary

IWP - Indian Wedding Planners, part of AMK Hospitality IPL, seeks a Social Media Strategist to lead the brand's online voice. You will direct shoots, curate content, and publish real-time updates from weddings, while coordinating with PR, marketing and creative partners to elevate the IWP presence.

Ideal candidates have 4-7 years in social media within fashion, jewellery or luxury brands, with a strong eye for styling and story-driven content.

Qualifications

• 4-7 years in social media or brand content, preferably in fashion, jewellery or luxury brands.
• Experience working with marketing and PR agencies and creators.

Responsibilities

• Own quarterly social strategy and monthly content calendar for multiple platforms.
• Direct shoots and behind-the-scenes coverage at live weddings.
• Publish content and manage community in brand voice (comments & DMs).
• Grow a high-quality audience in target regions (India, USA, UK, Canada, Gulf).
• Collaborate with designers, jewellers, luxury hotels, photographers and agencies.
• Provide monthly performance reporting and budget guidance.

Skills

Social media strategy

Brand content

English proficiency

Education

NID/NIFT/NIFD/Pearl Academy

Tools

CapCut

VN

Canva

Lightroom

Meta Business Suite

Instagram Insights

Job description

As a Social Media Strategist at IWP - Indian Wedding Planners, part of AMK Hospitality IPL, you will own our social presence end to end. IWP has planned more than 250 weddings across 13 destinations in India, the Middle East, Turkey and Southeast Asia. We are looking for someone from the world of fashion, jewellery and luxury who knows how a heritage brand should look, sound and feel online. You will set the direction, direct shoots, capture behind-the-scenes moments at live weddings, post real-time stories and work hand in hand with our PR, marketing and creative partners to take IWP to its next level.

Department: Marketing & Brand. Reports to the Founder & Managing Director, AMK Hospitality IPL. Works closely with the social media team, wedding planning and operations, sales, photographers, videographers, creators, and our PR and marketing agencies.

Key Result Areas (KRAs)

• KRA 1 - Brand strategy and content direction (15%): Build and own the quarterly social strategy and the monthly content calendar for Instagram, Facebook, Pinterest, YouTube and LinkedIn. Keep every post true to the IWP Brand Book: palette, typography, voice and our signature line, "The Art of the Indian Wedding". Give clear creative direction for every piece: moodboards, shot lists, scripts and captions.
• KRA 2 - Real-time and behind-the-scenes content (20%): Capture live weddings and events: set-ups, decor reveals, rituals, couture and jewellery details, and the team at work. Post real-time stories on event days, and shoot and edit Reels on mobile. Brief and direct photographers, videographers and creators on site, and build IWPs raw content library.
• KRA 3 - Publishing and community management (15%): Run the publishing plan across every IWP platform. Reply to comments and DMs in IWPs voice. Pass every wedding enquiry to the sales team through the IWP ERP the same day.
• KRA 4 - Audience growth and engagement (20%): Grow a high-quality audience of couples and families in India, the USA, the UK, Canada and the Gulf. Read the insights every week and change the plan based on what works.
• KRA 5 - Enquiries and business impact (10%): Turn attention into conversations: calls to action ("By appointment"), link tracking and lead forms. Report which content brings qualified enquiries.
• KRA 6 - Collaborations, PR and influencers (15%): Build relationships with couture designers, jewellers, luxury hotels, photographers, creators, and PR and marketing agencies. Work with our PR partners on press features, launches and award entries. Credit and tag every vendor and partner correctly.
• KRA 7 - Founder brand, reporting and team (5%): Direct content for the founders personal brand. Guide IWPs social media team and freelance creators, and manage the content budget. Send a monthly performance report with what worked, what didnt and the next months plan.

Key Performance Indicators

• Brand strategy and content direction: Monthly content calendar; 100% of posts on-brand as per the IWP Brand Book; the quarterly strategy presented.
• Real-time and behind-the-scenes content: Stories live within 2 hours of each key moment on event days, at least 3 Reels and 20 stories from every wedding IWP executes, raw footage filed within 48 hours, and Instagram stories live on many days a month.
• Publishing and community management: 16+ Instagram feed posts a month (at least 8 Reels), 60 Pinterest pins, 4 YouTube Shorts plus 1 film and 8 LinkedIn posts a month; comments and DMs answered within 2 working hours; 100% of social enquiries logged in the ERP the same day.
• Audience growth and engagement: Instagram followers up 5% month on month, engagement rate of 4% or higher (by reach), average Reel reach up 20% and saves and shares up 25% quarter on quarter, and Pinterest monthly views up 15% month on month.
• Enquiries and business impact: Qualified wedding enquiries from social up 30% against the baseline, and at least 1 confirmed wedding a quarter traced to social.
• Collaborations, PR and influencers: At least 2 collaboration posts a month with luxury designers, jewellers or hotels, at least 1 creator partnership a month, at least 1 press or digital media feature a quarter with our PR partners, and full vendor credits on 100% of wedding posts.
• Founder brand, reporting and team: 4 founder-led content pieces a month, the monthly performance report, and content and shoot spend within the approved budget.
• Growth baselines are fixed with the Managing Director; Performance is reviewed monthly on a weighted scorecard.

Qualifications and Experience

• A degree or diploma from NID, NIFT, NIFD, Pearl Academy or a similar fashion, design, communication or creative institute.
• 4-7 years in social media or brand content, including at least 2 years on fashion, jewellery or luxury lifestyle brands, in-house or at an agency.
• Experience working with or alongside marketing and PR agencies, and a strong network of designers, stylists, photographers, creators and media.
• A natural people person: confident on set and on camera, and able to direct couples, families and crew with grace.
• A strong eye for styling, composition and colour. You shoot and edit Reels on your phone (CapCut, VN or similar) and know Canva, Lightroom, Meta Business Suite and Instagram insights.
• Excellent written and spoken English. Hindi is a plus.
• Willing to travel for weddings in India and abroad, including weekends and late evenings in the wedding season.
• A portfolio of accounts you have handled, with results.

Important Terms

Full-time, on-site role at the Jaipur office. Travel for weddings in India and abroad is part of the role.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.