Wedding Marketing & Sales Assistant

The Perfect Knot; Panaji; On-site; INR 223,000 - 391,000; Full time

Job summary

The Perfect Knot is seeking a Marketing and Inside Sales professional in Goa to manage digital listings, create content calendars, and coordinate social media campaigns. You will plan shoots, write blogs, and support email marketing aligned with our wedding-focused strategy.

Ideal candidates have 1–2 years in digital marketing or hospitality sales, strong communication, and CRM familiarity. The role involves coordinating with venues and vendors to drive lead generation and brand awareness.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Business Administration, Hospitality Management, Event Management, or a related field.
• 1-2 years of Digital Marketing or Inside Sales experience in hospitality or events preferred.
• Fresh graduates with strong communication skills and internship experience may be considered.
• Proficiency in Canva, MS Office, and basic digital advertising concepts.
• Familiarity with CRM and lead management systems.
• Excellent written and spoken English with a professional client-facing demeanor.

Responsibilities

• Manage and regularly optimize digital listings (Google Business Profile, wedding directories, etc.).
• Create content calendars for Instagram, LinkedIn, Pinterest, and other platforms.
• Schedule, publish, and monitor social media content with scheduling tools.
• Plan and execute photoshoots, reels, and short-form video content for weddings and venues.
• Assist in writing blogs, website content, captions, and email campaigns.
• Research industry partners to identify collaboration opportunities.

Skills

Strong communication

Interpersonal skills

Sales conversations

Multitasking

Problem solving

Attention to detail

Proactive

Education

Bachelor's Diploma in Marketing / Mass Communication / Business

Tools

Canva

PowerPoint

Excel

Google Workspace

CRM software

Content scheduling tools

Meta Ads / Google Ads (basic)

Job description

• Manage and regularly optimize digital listings including Google Business Profile, wedding directories, and other online platforms by updating content, photos, and responding to reviews.
• Create and maintain content calendars for Instagram, LinkedIn, Pinterest, and other relevant platforms using existing project photographs and newly created content.
• Schedule, publish, and monitor social media content using approved scheduling tools and ensure consistency of brand communication.
• Plan and execute photoshoots, reels, and short-form video content at weddings, venues, and related events to create engaging marketing material.
• Assist in writing blogs, website content, social media captions, and email marketing campaigns in line with the company's marketing strategy.
• Research and develop relationships with wedding venues, photographers, decorators, influencers, and other industry partners to identify collaboration opportunities.
• Monitor, track, and analyze the performance of digital marketing initiatives including PPC campaigns, social media campaigns, website traffic, and lead generation activities.
• Prepare monthly reports on marketing performance, lead generation metrics, and campaign effectiveness.
• Manage inbound sales inquiries received through phone calls, WhatsApp, website forms, social media channels, wedding portals, and referral sources.
• Update and maintain accurate lead information in the CRM system and ensure all inquiries are recorded and tracked.
• Qualify leads based on the company's customer profile and follow established lead management processes.
• Conduct initial discovery calls with prospective clients to understand wedding requirements, budgets, guest counts, and event expectations.
• Nurture prospective clients through regular follow-ups and relationship-building activities to move opportunities through the sales funnel.
• Coordinate meetings and consultations between prospective clients and senior wedding planners.
• Support venue familiarization visits and accompany clients to hotel and venue inspections when required.
• Assist in preparing basic proposals, presentations, and sales collateral for prospective clients.
• Work towards monthly lead conversion and revenue support targets.

Day-to-Day Responsibilities

• Manage and regularly optimize digital listings including Google Business Profile, wedding directories, and other online platforms by updating content, photos, and responding to reviews.
• Create and maintain content calendars for Instagram, LinkedIn, Pinterest, and other relevant platforms using existing project photographs and newly created content.
• Schedule, publish, and monitor social media content using approved scheduling tools and ensure consistency of brand communication.
• Plan and execute photoshoots, reels, and short-form video content at weddings, venues, and related events to create engaging marketing material.
• Assist in writing blogs, website content, social media captions, and email marketing campaigns in line with the company's marketing strategy.
• Research and develop relationships with wedding venues, photographers, decorators, influencers, and other industry partners to identify collaboration opportunities.
• Monitor, track, and analyze the performance of digital marketing initiatives including PPC campaigns, social media campaigns, website traffic, and lead generation activities.
• Prepare monthly reports on marketing performance, lead generation metrics, and campaign effectiveness.
• Manage inbound sales inquiries received through phone calls, WhatsApp, website forms, social media channels, wedding portals, and referral sources.
• Update and maintain accurate lead information in the CRM system and ensure all inquiries are recorded and tracked.
• Qualify leads based on the company's customer profile and follow established lead management processes.
• Conduct initial discovery calls with prospective clients to understand wedding requirements, budgets, guest counts, and event expectations.
• Nurture prospective clients through regular follow-ups and relationship-building activities to move opportunities through the sales funnel.
• Coordinate meetings and consultations between prospective clients and senior wedding planners.
• Support venue familiarization visits and accompany clients to hotel and venue inspections when required.
• Assist in preparing basic proposals, presentations, and sales collateral for prospective clients.
• Work towards monthly lead conversion and revenue support targets.

RequirementsEducational Qualifications

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Business Administration, Hospitality Management, Event Management, or a related field.

Experience

• 1-2 years of experience in Digital Marketing, Inside Sales, Business Development, Hospitality Sales, Wedding Planning, or a similar customer-facing role.
• Fresh graduates with exceptional communication skills and relevant internship experience may also be considered.

Technical Skills

• Proficiency in Canva, Microsoft PowerPoint, Microsoft Excel, and Google Workspace.
• Familiarity with CRM software and lead management systems.
• Understanding of social media management platforms and content scheduling tools.
• Basic understanding of digital advertising platforms such as Meta Ads and Google Ads.
• Ability to prepare performance reports and analyze campaign results.

Core Competencies

• Excellent verbal and written communication skills in English.
• Strong interpersonal and relationship-building skills.
• Confident in handling customer inquiries and sales conversations.
• Strong organizational and time-management abilities.
• Ability to multitask and thrive in a fast-paced environment.
• Self-motivated with a proactive approach to problem-solving.
• Strong attention to detail and follow-through.