Social Media Specialist

A2 Digital; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

A2 Digital in Pune is seeking a results-driven social media specialist to develop and execute multi-platform campaigns. You will craft engaging content, manage communities, and analyze performance to improve reach and engagement.

Ideal candidates combine strong writing with data-driven insights, stay ahead of platform trends, and collaborate with designers and marketers to maintain a cohesive brand voice at Amanora Park Town, Pune.

Qualifications

• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) and their audiences.
• Proficiency in social media management tools and analytics tools.
• Knowledge of SEO principles and how they integrate with social media strategies.
• Ability to interpret data to refine strategies and achieve KPIs.
• Creative writing, editing and visual content skills.
• Knowledge of trends and developments in digital marketing.

Responsibilities

• Develop and implement effective social media strategies to enhance brand awareness and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube).
• Create and schedule high-quality, engaging content tailored to each platform.
• Manage and monitor social media accounts, responding to comments and queries promptly with a professional tone.
• Analyze performance metrics and generate reports to assess campaign effectiveness and identify improvements.
• Stay updated on social media trends, tools, and best practices to keep strategies innovative and effective.
• Collaborate with content creators, designers, and marketing to ensure cohesive brand messaging.
• Use AI tools for analytics, content scheduling, and social listening to improve efficiency and results.
• Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

AI tools for analytics

Paid campaigns

SEO basics

Collaboration

Writing & editing

Tools

Hootsuite

Buffer

Google Analytics

LinkedIn Analytics

Job description

Overview

Location: Amanora Park Town, Pune.

Job Role & Responsibility

• Develop and implement effective social media strategies to enhance brand awareness and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube).
• Create and schedule high-quality, engaging content tailored to each platform.
• Manage and monitor social media accounts, responding to comments and queries promptly while maintaining a professional tone.
• Analyze performance metrics and generate reports to assess the effectiveness of campaigns, identifying areas for improvement.
• Stay updated on social media trends, tools, and best practices to keep strategies innovative and effective.
• Collaborate with cross-functional teams, including content creators, designers, and marketing, to ensure cohesive brand messaging.
• Use AI tools for analytics, content scheduling, and social listening to improve efficiency and results.
• Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.

Skill & Knowledge

• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) and their respective audiences.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools(Google Analytics, platform-specific insights).
• Knowledge of SEO principles and how they integrate with social media strategies.
• Ability to interpret data to refine strategies and achieve KPIs.
• Creative mindset with excellent writing, editing, and visual content skills.
• Knowledge of trends and developments in digital marketing and social media.