Socal Media Manager

A2 Digital; Pune District; On-site; INR 800,000 - 1,300,000; Full time

Benefits offered by this job

Provident Fund

Gratuity

Incentives

Job summary

A2 Digital in Pune seeks a skilled Social Media Manager to lead a junior team and shape content strategy across platforms.

You will coordinate with SEO, design, and campaigns, optimize paid social ROI, and maintain a strong brand voice while ensuring compliance with standards.

Qualifications

• Bachelor's degree required.
• 4+ years of relevant experience in social media management.
• Strong leadership and team mentoring abilities.
• Proficiency with ads platforms and analytics tools.

Responsibilities

• Manage and mentor junior social media team members.
• Collaborate with SEO, email marketing, and design teams.
• Coordinate with influencers or agencies for collaborations and partnerships.
• Define and implement social media strategies aligned with business objectives.
• Identify target audiences and tailor content accordingly.
• Maintain brand consistency across platforms.
• Ensure content complies with legal and ethical standards.
• Plan and approve content calendars with consistent brand voice.
• Collaborate with designers, copywriters, and video producers.
• Develop campaigns for product launches, promotions, or seasonal events.
• Optimize content for Instagram, LinkedIn, Facebook, YouTube.
• Handle crises or negative feedback diplomatically.
• Oversee engagement strategies and community management.
• Plan paid social campaigns and optimize ROI.

Skills

Social media strategy

Team leadership

Content creation

Analytics

Education

Bachelor's degree

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Hootsuite/Buffer

Job description

Location: Amanora Park Town, Pune.

Employment Type: Full-time.

Qualification: Bachelor’s degree.

Relevant Experience: 4+ years.

Benefits: PF, Gratuity, Incentives, etc.

Job Role & Responsibility

• Manage and mentor junior social media team members.
• Collaborate with cross-functional teams like SEO, email marketing, and design.
• Coordinate with influencers or agencies for collaborations and partnerships.
• Define and implement social media strategies aligned with business objectives.
• Identify target audiences and develop content tailored to their preferences.
• Maintain brand consistency across all social media platforms.
• Ensure all content complies with legal, ethical, and copyright standards.
• Plan and approve content calendars, ensuring consistent brand voice and tone.
• Collaborate with designers, copywriters, and video producers for compelling content.
• Develop campaigns for product launches, promotions, or seasonal events.
• Ensure content is optimized for each platform (e.g., Instagram, LinkedIn, FB, YouTube).
• Handle crises or negative feedback diplomatically.
• Oversee engagement strategies, including responding to comments, messages, and mentions.
• Build and nurture online communities, fostering brand loyalty and advocacy.
• Plan and execute paid social media campaigns (e.g., Facebook Ads, LinkedIn Ads).
• Optimize campaigns to achieve maximum ROI and reach target audiences effectively.

This role requires a mix of creativity, analytical thinking, leadership skills, and a deep understanding of both social media platforms and the digital marketing landscape.