Social Media specialist

Keka Inc.; Panchkula; On-site; INR 400,000 - 650,000; Full time

Job summary

Keka Inc. is seeking a talented social media copywriter to craft platform-native content across LinkedIn, Instagram, X, YouTube, TikTok and Reddit.

You will own the content calendar end to end, publish consistently, engage audiences, and translate ideas into varied formats with input from designers and editors. A portfolio of posts you personally wrote and the ability to write for two audiences without one sounding like the other are essential.

Qualifications

• 2–3 years in social media with at least 1 year writing copy
• Portfolio of posts you personally wrote
• Ability to write for two different audiences without one sounding like the other
• Genuine engagement experience handling comments and DMs as a brand
• Working knowledge of native analytics across LinkedIn, Instagram, X and TikTok
• Clear written English, short sentences, no filler
• Reliability on a publishing schedule; consistency matters
• AI tools may support drafting but copy must read human-written

Responsibilities

• Write and publish social copy across LinkedIn, Instagram, X, YouTube, TikTok and Reddit, adapted per channel
• Own the content calendar end to end: plan it, fill it, ship it
• Engage daily: reply to comments and DMs, join conversations and follow up personally
• Participate in relevant subreddits as a person, not a brand
• Turn one idea into several channel-native formats (post, carousel, short-form script, story)
• Brief and work with designer and video editor with clear direction
• Monitor competitors and the wider conversation in our categories
• Track performance and report what worked, what didn’t, and what to change
• Keep to brand voice and claim standards; nothing goes out the product cannot back up

Skills

Social media writing

Portfolio of posts

Audience segmentation

Community engagement

Analytics literacy

Strong writing

Consistency

AI-assisted drafting

Job description

KEY RESPONSIBILITIES

• Write and publish social copy across LinkedIn, Instagram, X,
• YouTube, TikTok and Reddit, adapted per channel rather than
• duplicated across them.
• Own the content calendar end to end: plan it, fill it, ship it
• Engage daily. Reply to comments and DMs, join relevant
• conversations, and follow up on anything that needs a person
• rather than a template. On Reddit that means participating in
• the right subreddits as a person, not posting as a brand and
• leaving.
• Turn one idea into several channel-native formats - a post, a
• carousel, a short-form script, a story.
• Brief and work with the designer and video editor on assets,
• with enough direction that they aren't guessing.
• Monitor competitors and the wider conversation in our
• categories, and flag what's worth responding to.
• Track performance and report it honestly: what worked, what
• didn't, and what you'd change.
• Keep to brand voice and claim standards. Nothing goes out that
• the product cannot back up.

REQUIREMENTS

• 2–3 years in social media, with at least 1 year writing copy
• rather than only scheduling it.
• A portfolio of posts you personally wrote. We will read them
• closely.
• Ability to write for two different audiences without one
• sounding like the other.
• Genuine engagement experience. You have handled comments, DMs
• and the occasional difficult reply as a brand, not just posted
• and left.
• Working knowledge of native analytics across LinkedIn, Instagram,
• X and TikTok, and comfort reading engagement data rather than
• reporting follower counts.
• Clear written English, short sentences, no filler.
• Reliability on a publishing schedule. Consistency matters more
• than any single post.
• AI tools may support drafting. Copy that reads as though a model
• wrote it will not pass.

GOOD TO HAVE

• Experience across both B2B and consumer brands.
• Familiarity with marketing technology, advertising or
• performance marketing.
• Short-form video scripting for TikTok and Reels.
• Experience building a community rather than an audience,
• particularly on Reddit or Discord where brands are treated with
• Having run or supported a founder or creator account.
• Basic design ability for quick turnarounds.

HOW SUCCESS WILL BE MEASURED

• Consistency and quality of publishing against the calendar.
• Engagement that indicates real interest - replies, saves,
• shares, DMs - rather than impressions alone.
• Response time and quality on comments and DMs.
• Audience growth that translates into traffic, signups or
• installs.
• Content that gets reused across channels instead of being made
• once and abandoned.
• Accuracy. No claim published that the product cannot support.

WHAT WE OFFER

• Ownership of social across two products with genuinely different
• Direct access to performance data on what you publish.
• Work alongside designers, video editors and performance
• marketers rather than in a service queue.