Social Media Manager

Paracoat Products; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Paracoat Products is seeking a detail-focused social media coordinator to own the content calendar across three brands. You will ensure every post is scheduled, briefed, versioned and published on time, coordinating with design and approvals.

You will perform pre-publish QC, track performance, and translate insights into actionable calendar shifts. The role requires exceptional written English, platform literacy across Instagram, Facebook, LinkedIn, YouTube and X, and the ability to adapt tone

Qualifications

• Impeccable written English, with attention to detail; Hindi a plus.

Responsibilities

• Own one unified content calendar across three brands, scheduling and briefing every post.
• Run the brief-to-asset loop with design resources, ensuring deadlines are met.
• Coordinate cadence peaks for campaigns and brand milestones across all properties.

Skills

English accuracy

Calendar discipline

Platform literacy

Analytics reading

Voice switching

Tools

Scheduling tools

Excel

Job description

Role & responsibilities

What you'll own

Calendar & publishing

• Own one unified content calendar across all three brands every post scheduled, briefed, versioned and published on time, every time.
• Run the brief-to-asset loop with the design resource: briefs in, assets back, deadlines held.
• Coordinate cadence peaks launches and campaigns for the consumer brand, corporate milestones for the parent, event-calendar rhythms for the motorsport brand (per that brand owner's plan).

Quality control - the core of this job

• Pre-publish QC on every asset and caption: spelling, grammar, links, tags.
• Factual and claims check against the approved claims sheet - certifications, standards, prices and offers are verified before publishing, never assumed. Zero-error standard.
• Version discipline: the approved file is the published file.

Community

• Comment and DM triage across brands with response SLAs; product and service issues escalated to the Team Lead same day.
• Tone-correct responses per brand voice - reassuring and precise for parents, professional for B2B, energetic for fans.

Insights & reporting

• Weekly and monthly performance reporting: post-level and channel-level, across organic and paid (paid numbers supplied by the Digital Marketing & E-commerce seat).
• Turn insights into next-calendar actions - what worked, what didn't, what changes.
• Maintain the reporting sheet/dashboard the leadership actually reads.

What you won't own

• Design production - existing design resource owns assets; you own briefs, deadlines and QC.
• Paid-media buying and budgets - the Digital Marketing & E-commerce seat owns Meta/Google; you consolidate the numbers.
• Strategy for the motorsport brand - its owner sets direction; you execute the calendar to that plan.

Competencies

Must-have

• Obsessive written accuracy in English (Hindi a plus) - you catch the error everyone else missed, every time.
• Calendar and deadline discipline across multiple simultaneous streams.
• Native platform literacy: Instagram, Facebook, LinkedIn, YouTube basics, X - formats, timings, mechanics.
• Analytics reading: you can open platform insights and say what happened and why it matters.
• Voice-switching: you can write and edit credibly for a worried parent, a plant head, and a race fan in the same afternoon.

Strong plus

• Experience running multiple handles or a content calendar for more than one brand.
• Basic scheduling-tool and Excel/reporting fluency.
• Any exposure to regulated or claims-sensitive categories (health, kids, finance, auto).

Preferred candidate profile

1-3 years managing social execution - or an exceptional fresher with a portfolio that proves the discipline. We hire this seat on demonstrated competency, not years. Show us handles, calendars or reports you have actually run.

How we'll assess you

• The proofing test: a pack of draft posts seeded with errors - spelling, a wrong price, and a wrong certification claim. We count what you catch.
• The calendar exercise: build two weeks across three brands from a messy brief, with dependencies.
• The insights read: a real performance screenshot - tell us what happened and what you'd change next week.
• A short conversation on how you handle a late designer and an angry commenter.