Social Media Specialist

Infomaticsolutions; Ahmedabad District; On-site; INR 350,000 - 550,000; Full time

Job summary

Infomaticsolutions is seeking a motivated Social Media Specialist who understands platforms and how to optimize content for engagement. You will manage and optimise paid campaigns across Google and Meta, and coordinate with teams to align digital marketing efforts.

Responsibilities include SEO planning and on-page/off-page work, developing social content, creating posts and marketing materials, and growing followers.

Qualifications

• Bachelor's degree in marketing, communications or a related field.
• Strong English communication, creativity and analytical skills.
• Proficient in Canva and AI tools for marketing and content creation.
• Experience managing all major social media platforms.

Responsibilities

• To manage and optimise paid advertising campaigns across Google and Meta platforms, including Facebook and Instagram.
• SEO planning, implementation, research and analysis.
• SEO On-page and off-page activities.
• Develop and execute social media content.
• Creating social media posts and marketing materials.
• Ideas & plans to grow followers and maximise audience engagement across social media.
• Working with developers for website-related updates and requirements.
• Coordinating with different teams for digital marketing activities and campaigns.

Skills

Social media management

Content creation

Paid advertising

SEO analysis

Education

Bachelor's degree in marketing/communications

Tools

Canva

AI marketing tools

Job description

We are seeking a motivated Social Media Specialist who possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.

Job Description:

Detailed Job Roles and Responsibilities

• To manage and optimise paid advertising campaigns across Google and Meta platforms, including Facebook and Instagram.
• SEO planning, implementation, research and analysis.
• SEO On-page and off-page activities.
• Develop and execute social media content.
• Creating social media posts and marketing materials.
• Ideas & plans to grow followers and maximise audience engagement across social media.
• Working with developers for website-related updates and requirements.
• Coordinating with different teams for digital marketing activities and campaigns.

Job Requirements

• Bachelor’s degree in marketing, communications or a related field.
• Strong English communication, creativity and analytical skills.
• Expert in using canva & AI tools for marketing & content creation.
• Expertise in managing all social media platforms