Social Media & PR Specialist

CATHAY PACIFIC; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Cathay Pacific Group is seeking a Regional PR/Marketing professional to protect and promote the brand across media platforms. You will ensure materials align with corporate strategy and execute regional communications efforts.

The role involves managing social media campaigns, engaging with media and influencers, and coordinating with Head Office. Candidates should have 3+ years in PR/Marketing and strong English communication skills.

Qualifications

• Graduation in any discipline is a must.
• Diploma or a Master’s Degree in Public Relations / Communications would be an advantage.
• Minimum 3 years experience in Marketing and/or Public Relations environment.
• Fluent in spoken and written English and local language (if applicable).

Responsibilities

• Protect brand consistency by ensuring PR and social media content is on brand and locally produced content aligns with Head Office direction.
• Plan proactive Public Relations activity across the region, balancing media exposure and needs across different countries and creating positive airline stories with local relevance.
• Build relationships with traditional and new media, key opinion leaders and social media influencers, strengthening contacts through media events, familiarisation trips and management interviews.
• Coordinate Public Relations activity across countries within the region and manage regional PR agency support as required.
• Support country and regional managers with stakeholder engagement activities.
• Lead regional coordination for Emergency and Accident communications preparedness and support local officers with Emergency and Accident and crisis response responsibilities as required.

Skills

Media relations

Social media management

English fluency

Crisis communications

Stakeholder engagement

Education

Bachelor's degree

Diploma or Master’s in PR/Communications

Job description

Role Introduction

Reports to: Marketing and PR Manager

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social). To perform and ensure region/local communication materials align with corporate affairs strategy and execution.

To ensure fast and professional response and customer engagement through Social Media and Public Relations activities as well as organising social media campaigns to promote the Airlines image, support fare promotions, network promotions, and other campaign and direct sales initiatives.

Key Responsibilities

• Protect brand consistency by ensuring Public Relations and social media content is on brand and locally produced content aligns with Head Office direction.
• Plan proactive Public Relations activity across the region, balancing media exposure and needs across different countries and creating positive airline stories with local relevance.
• Build relationships with traditional and new media, key opinion leaders and social media influencers, strengthening contacts through media events, familiarisation trips and management interviews.
• Coordinate Public Relations activity across countries within the region and manage regional Public Relations agency support as required.
• Support country and regional managers with stakeholder engagement activities.
• Lead regional coordination for Emergency and Accident communications preparedness and support local officers with Emergency and Accident and crisis response responsibilities as required.
• Develop insight-led regional social media content and strategy, adapt global content for local use, execute local-language activity and define success criteria aligned with local business needs and Head Office strategies.
• Maintain the regional social media content calendar and work with agencies or platforms to understand local sentiment and comments about Cathay and competitors across social media.
• Deliver local Corporate Social Responsibility initiatives in selected key markets based on Head Office direction.
• Manage the annual Public Relations and Social Media budget allocated to the region effectively.

Requirements

Academic Qualifications

• Graduation in any discipline is a must
• A Diploma or a Master s Degree in Public Relations / Communications would be an advantage

Knowledge, Skills, Training and Experience

• At least 3 years experience of working in a Marketing and/or Public Relations environment
• Fluent in spoken and written English and local language (if applicable)
• Good media relationship and understanding of the story needs local media
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working on multiple projects simultaneously

Candidates must have the legal right to live and work in India.