Manager - Public Relations

Dentsu Webchutney; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dentsu Creative in Mumbai is seeking a seasoned Public Relations and Corporate Communications professional to lead media relations, reputation management, and crisis communications. You will craft integrated PR campaigns aligned with client objectives and manage high-stakes media engagements.

The role demands strong writing, strategic thinking, and a robust network with journalists and influencers. You will collaborate across Creative, Digital, Social, and Client Servicing teams to deliver

Qualifications

• > 4 to 6 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications
• > Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration; MBA/additional qualification preferred
• > Proven experience in integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands
• > Strong network with journalists, editors, media houses, and digital publications
• > Excellent writing, editing, storytelling, and verbal communication skills
• > Experience in media monitoring, campaign measurement, crisis communications, and reputation management

Responsibilities

• Develop and execute strategic public relations and communication plans aligned with client business objectives
• Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders
• Lead proactive media outreach to secure earned media coverage across print, digital, TV, radio and online platforms
• Draft and review press releases, media pitches, speeches, articles, thought leadership content, QAs and briefing docs
• Manage media interactions, interviews, press conferences, product launches, and corporate events
• Monitor media coverage, industry trends, and competitor activities to identify opportunities and risks
• Develop and execute crisis communication strategies, issues management, and reputation management initiatives
• Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams for integrated campaigns
• Prepare campaign reports, media analysis, share of voice, and PR measurement dashboards with actionable insights
• Support new business pitches with communication strategies, PR proposals, and media engagement plans
• Ensure adherence to brand guidelines, legal requirements, and organizational policies
• Mentor junior team members and contribute to capability building within PR

Skills

Public relations

Media relations

Crisis communications

Reputation management

Integrated PR campaigns

Editorial writing

Education

Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration

Postgraduate qualification in Communications or MBA (added advantage)

Job description

The role is responsible for developing and executing strategic public relations initiatives that strengthen brand reputation, enhance media visibility, and support business objectives across clients. The incumbent will lead media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns while collaborating with internal and external stakeholders. The role focuses on building strong relationships with media, influencers, and industry partners to deliver impactful communication strategies that enhance brand credibility and engagement.

Key Responsibilities

• Develop and execute strategic public relations and communication plans aligned with client business objectives.
• Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
• Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
• Draft and review press releases, media pitches, speeches, articles, thought leadership content, QAs, briefing documents, and other communication materials.
• Manage media interactions, interviews, press conferences, product launches, and corporate events.
• Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
• Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
• Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
• Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
• Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
• Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
• Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.

Experience Qualifications

• 4 to 6 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.

• Bachelors degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
• Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
• Strong network and working relationships with journalists, editors, media houses, and digital publications.
• Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
• Experience in media monitoring, campaign measurement, crisis communications, and reputation management.

Location: Mumbai

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.