Public Relations Executive

Dentsu India; Gurugram District; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Dentsu India is seeking a Senior Executive - Public Relations in Gurugram to support strategic PR and integrated communications that enhance brand reputation and drive business impact.

The role involves media relations, content development, and day-to-day account management, collaborating with internal teams across Creative, Digital, Social, Strategy, and Client Servicing. A bachelor’s degree in related fields is required; a master’s degree is advantageous.

Formación

• 2–3 years of relevant experience in Public Relations or integrated communications.
• Experience in media relations, content development, campaign execution, and client servicing preferred.
• Strong written and verbal communication with attention to detail.

Responsabilidades

• Support planning and execution of PR and integrated communication campaigns.
• Develop strategies, media plans, presentations, proposals, and client deliverables.
• Build and maintain relationships with journalists, media professionals, and influencers.

Conocimientos

Public Relations

Media relations

Communication

Client servicing

Educación

Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Communications, Business Administration, or related field

Master's degree in Communications, PR, Marketing, or MBA (added advantage)

Descripción del empleo

Brands - Consumer tech/ lifestyle/ corporate

Location- Gurugram

Years of exp- 1-3 Years

Job Description Summary

The Senior Executive - Public Relations will support the planning and execution of strategic PR and integrated communication initiatives that enhance brand reputation and deliver business impact. The role will work closely with clients and internal teams to execute media relations, communication campaigns, content development, and day-to-day account management.

The role requires strong communication skills, an understanding of the media and communications landscape, attention to detail, and the ability to manage multiple tasks and client requirements in a fast-paced environment.

Key Responsibilities

• Support the planning and execution of PR and integrated communication campaigns aligned with client objectives and brand communication goals.
• Assist in developing communication strategies, media plans, campaign ideas, presentations, proposals, reports, and other client deliverables.
• Build and maintain relationships with relevant journalists, media professionals, influencers, and industry stakeholders.
• Support media relations activities, including media outreach, pitching, follow-ups, interview coordination, and coverage tracking.
• Assist in developing press releases, media alerts, briefing documents, talking points, newsletters, and other communication materials.
• Monitor news, media coverage, industry trends, competitor activity, and relevant conversations to identify opportunities and potential risks for clients.
• Support the execution of communication campaigns across earned, owned, digital, and social media channels.
• Work closely with internal teams such as Creative, Digital, Social Media, Strategy, and Client Servicing to ensure seamless campaign execution.
• Participate in client meetings and calls, maintain regular communication, and support day-to-day client requirements.
• Prepare campaign reports and track media coverage, key metrics, and campaign performance.
• Support senior team members in managing client accounts, timelines, deliverables, and campaign activities.
• Contribute ideas and insights for new campaigns, content initiatives, media opportunities, and client engagements.
• Stay updated on emerging media platforms, communication trends, consumer behavior, and developments within relevant industries.
• Assist in new business initiatives, including research, pitch presentations, capability decks, and proposal development.
• Demonstrate ownership, collaboration, and a proactive approach toward meeting client and team objectives.

Experience & Qualifications

• 2 to 3 years of relevant experience in Public Relations, Corporate Communications, Integrated Communications, or a PR/Integrated Marketing agency.
• Prior experience in media relations, content development, campaign execution, and client servicing is preferred.
• Good understanding of the Indian media landscape and experience working with journalists and media platforms.
• Strong written and verbal communication skills with excellent attention to detail.
• Ability to manage multiple projects, deadlines, and client requirements simultaneously.
• Good presentation, research, and analytical skills.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Proactive, organized, and willing to take ownership of assigned responsibilities.
• Strong interest in PR, communications, media, digital trends, and emerging industry developments.
• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Communications, Business Administration, or a related field.
• A Master's degree in Communications, PR, Marketing, or an MBA would be an added advantage.
• Relevant certifications in PR, Digital Marketing, Corporate Communications, or related fields are desirable.