Social Media Marketing executive

Ameya Digital; Kolkata District; Hybrid; INR 111,600 - 167,400; Full time

Job summary

Ameya Digital is seeking a Social Media Executive to manage multiple client accounts and create engaging content for social media platforms like Instagram and Facebook. The role involves community management, client coordination, and performance analysis.

The ideal candidate will have a Bachelor’s degree in Marketing or related fields, alongside strong communication skills and a good understanding of social media trends. Join a fast-growing agency where creativity and continuous learning are valued.

Qualifications

• 0-2 years of experience in social media management.
• Proficiency in creating engaging content strategies.
• Ability to manage multiple client accounts.

Responsibilities

• Manage assigned client social media accounts across various platforms.
• Develop content ideas, captions, and campaign concepts.
• Respond to comments and messages, engaging with communities.
• Understand client objectives and maintain professional communication.
• Track KPIs and prepare monthly performance reports.

Skills

Strong written and verbal communication skills

Excellent copywriting and caption-writing abilities

Good understanding of social media platforms and algorithms

Creativity and attention to detail

Education

Bachelor's degree in Marketing, Media, Communications, Journalism, or a related field

Tools

Canva

Meta Business Suite

Google Sheets

Job description

Job Description – Social Media Executive

Company: Ameya Digital
Position: Social Media Executive
Department: Social Media Marketing
Employment Type: Full-Time
Work Model: Hybrid
Compensation: Fixed Salary ₹10,000 – ₹15,000 per month + Performance Bonus up to ₹5,000 per month
Experience: 0–2 Years
Email : [e-mail]
[e-mail]

About the Role

Ameya Digital is looking for a creative, proactive, and detail-oriented Social Media Executive who can manage multiple client accounts, create engaging content strategies, and execute social media campaigns effectively.

Key Responsibilities

• Social Media Management – Manage assigned client social media accounts across Instagram, Facebook, LinkedIn, and other platforms. Create monthly content calendars and ensure timely execution. Schedule and publish posts according to approved plans. Monitor account performance and engagement.
• Content Planning & Creation – Develop content ideas, captions, and campaign concepts. Conduct industry and competitor research. Stay updated with social media trends, platform updates, and viral content formats. Coordinate with designers and videographers for creative execution.
• Community Management – Respond to comments, messages, and engagement activities. Monitor customer interactions and elevate issues when necessary. Build and nurture online communities for clients.
• Client Coordination – Understand client objectives and brand guidelines. Share content for approvals and implement feedback. Attend meetings and provide regular project updates. Maintain professional communication with clients.
• Reporting & Analysis – Track KPIs including reach, engagement, followers, and campaign performance. Prepare monthly performance reports and insights. Suggest recommendations for improving social media performance.
• Team Collaboration – Work closely with Team Leaders, Designers, and Paid Ads Specialists. Maintain proper documentation and task updates. Ensure deliverables are completed accurately and within deadlines.

Required Skills

• Strong written and verbal communication skills.
• Excellent copywriting and caption-writing abilities.
• Good understanding of social media platforms and algorithms.
• Creativity, attention to detail, and problem-solving skills.
• Ability to manage multiple clients and meet deadlines.
• Basic knowledge of social media analytics and digital marketing principles.

Preferred Qualifications

• Bachelor's degree in Marketing, Media, Communications, Journalism, or a related field.
• Internship or prior experience in social media management is preferred.
• Proficiency in tools such as Canva, Meta Business Suite, and Google Sheets.

Key Performance Indicators (KPIs)

• Timely submission of content calendars and deliverables.
• Quality and creativity of content ideas.
• Client satisfaction and communication.
• Engagement and growth of assigned accounts.
• Adherence to deadlines and internal processes.
• Proactiveness and contribution to team goals.

Join Ameya Digital and be a part of a fast-growing agency where creativity, ownership, and continuous learning are valued.