Social Media Marketing Manager

FEB o6; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

FEBo6 in Gurugram is seeking a Social Media Marketing Manager to lead fashion-focused social media content and strategy. The role involves creating and curating compelling posts, planning campaigns, and driving engagement across Meta platforms.

The ideal candidate will have a strong background in SMO, fashion communication, and content strategy, with excellent written and verbal communication skills. This on-site role collaborates with the marketing team to align digital efforts with brand goals.

Qualifications

• Strong expertise in Social Media Marketing and SMO.
• Background in fashion communication or fashion-related studies.
• Proficiency in developing and executing content strategy for social media.
• Exceptional written and verbal communication skills.
• Stay ahead of trends in social media, brand identity and audience behavior.

Responsibilities

• Create, curate and manage fashion social media content across platforms.
• Develop effective social media strategies and plan campaigns.
• Ensure optimal audience engagement through SMO and analytics.
• Coordinate with the wider marketing team to align digital strategies with brand goals.
• Create graphics—video and static—and respond to client queries across Meta platforms.

Skills

SMO

Content strategy

Fashion knowledge

Communication

Trend awareness

Creative mindset

Education

Bachelor’s degree in Marketing, Communications, or a Fashion related field

Job description

Company Description

FEBo6, established in 2019, is a ready-to-wear womenswear brand built on a deep appreciation for art and design. Known for its organic and rooted design voice, the brand offers collections that combine modern aesthetics with understated elegance. Prioritizing quality over quantity, each garment is crafted with an emphasis on durability, comfort, and functionality. FEBo6 strives to create unique, minimalistic pieces that seamlessly adapt to individual styles, appealing to contemporary sensibilities.

Role Description

This is a full-time, on-site role based in Gurugram for a Social Media Marketing Manager. The role involves creating, curating and managing strong fashion social media content, developing effective social media strategies, planning campaigns, ensuring optimal audience engagement through Social Media Optimization (SMO), and coordinating with the wider marketing team to align digital strategies with brand goals. You will also be responsible for creating graphics, both video and static and answering client queries across all Meta platforms.

Qualifications

• Strong expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong interest in fashion and a background in fashion communication
• Proficiency in developing and executing Content Strategy for social media platforms
• Exceptional Communication skills, both written and verbal
• Attention to trends in social media, brand identity, and audience behavior
• Creative mindset with the ability to think innovatively and stay ahead of trends
• Bachelor’s degree in Marketing, Communications, or a Fashion related field