Social Media and influencer marketing executive

Bluethread Brands; Gurugram District; On-site; INR 279,000 - 390,600; Full time

Job summary

A leading fashion conglomerate is seeking a Social Media and Influencer Marketing Executive to develop and execute strategies, manage influencer partnerships, and engage with the brand's audience in Gurugram. The ideal candidate possesses strong communication skills and experience in social media marketing. Entry-level position; a Bachelor’s degree in Marketing or Communications is required. Join us for an opportunity to thrive in a creative and quality-driven environment.

Qualifications

• Strong communication and public relations skills are essential.
• Must have experience in influencer marketing and social media marketing.
• Sales skills are beneficial for engaging with audiences.

Responsibilities

• Develop and execute social media strategies.
• Manage influencer partnerships across various platforms.
• Create compelling content and monitor social media metrics.

Skills

Communication and Public Relations skills

Influencer Marketing experience

Social Media Marketing experience

Sales skills

Excellent written and verbal communication

Fashion industry experience

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Social Media and Influencer Marketing Executive

Welcome to Bluethread, the ultimate hub of fashion excellence and creativity. Bluethread is a leading conglomerate proud to own and nurture a diverse portfolio of exceptional fashion brands, each with a unique identity and distinct aesthetics. With a keen eye for trends, a passion for quality, and an unwavering commitment to style, Bluethread offers everything from chic urban wear to timeless classics. Our state‑of‑the‑art manufacturing units, equipped with cutting‑edge technology and a highly skilled workforce, ensure superior quality and efficient production across all our brands. Moreover, we prioritize sustainability and ethical practices throughout our supply chain.

Role Description

This is a full‑time, on‑site role for a Social Media and Influencer Marketing Executive located in Gurugram. The role involves developing and executing social media strategies, managing influencer partnerships, and engaging with the brand’s audience across various platforms. Day‑to‑day tasks include creating compelling content, monitoring social media metrics, and staying updated on trends. Additionally, the role involves coordinating with public relations and sales teams to ensure cohesive marketing efforts.

Qualifications

• Communication and Public Relations skills
• Experience in Influencer Marketing and Social Media Marketing
• Sales skills
• Excellent written and verbal communication abilities
• Ability to work on‑site in Gurugram
• Experience in the fashion industry is a plus
• Bachelor’s degree in Marketing, Communications, or a related field

Seniority level

Entry level

Employment type

Full‑time

Industry

Retail Apparel and Fashion

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