Social Media Marketer

Weekday 1; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Weekday 1 is seeking a creative Social Media & Influencer Marketing Executive to help build a Gen Z fashion brand and grow an authentic online presence. Based in Bengaluru, you will lead content across key platforms and nurture relationships with influencers to drive engagement.

You will craft a Gen Z-centric content calendar, oversee reels and short videos, analyze metrics, and collaborate with founders to tell compelling brand stories that resonate with the culture and community.

Qualifications

• 1–4 years of experience in social media or influencer marketing.
• Strong understanding of Gen Z culture, fashion, social media behaviour, and consumer trends.
• Hands-on experience managing creators, influencers, influencer campaigns, or agencies.
• Strong copywriting, storytelling, communication, and content ideation skills.
• Comfortable creating, editing, and coordinating short-form video content.
• Excellent understanding of platforms such as Instagram, YouTube Shorts, Snapchat, and Pinterest.
• Strong visual sense with a keen eye for fashion, aesthetics, branding and trends.
• Good organisational and project-management skills with ability to manage multiple creator collaborations and campaigns.
• Strong negotiation and relationship-management skills.
• Data-driven mindset with ability to understand social metrics and use insights to improve performance.
• Highly tuned into emerging creators, trends, memes, music, and internet culture.

Responsibilities

• Own and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
• Develop and execute a Gen Z-focused social media strategy and content calendar.
• Create and coordinate engaging Reels, Stories, posts, short-form videos, and other social content.
• Stay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture.
• Identify and build relationships with relevant fashion, lifestyle, and micro-influencers.
• Manage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
• Collaborate with creators and influencers to develop authentic, on-brand content.
• Monitor social media performance, including reach, engagement, conversions, and campaign ROI.
• Use performance insights to continuously optimise content and influencer campaigns.
• Work closely with founders and creative teams to develop compelling brand stories and campaigns.
• Build and nurture an engaged, active, and loyal online community.
• Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
• Support the development of a distinctive and culturally relevant fashion brand identity across social channels.

Skills

Gen Z culture

Social media

Influencer marketing

Content ideation

Short-form video

Copywriting

Brand aesthetics

Campaign management

Analytics

Negotiation

Tools

Instagram

YouTube Shorts

Snapchat

Pinterest

Job description

This role is for one of the Weekday's clients

Salary range: Rs 700000 – Rs 100000000 (ie INR 7-10 LPA)

Experience: 1+ yrs

Location: Bangalore

Job Type: Full-time

We are looking for a creative and trend-savvySocial Media & Influencer Marketing Executiveto help build and grow a fashion brand designed forGen Z women, with a strong focus on individuality, self-expression, and contemporary culture.

The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.

Requirements

Key Responsibilities

• Own and grow the brand's presence acrossInstagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
• Develop and execute aGen Z-focused social media strategy and content calendar.
• Create and coordinate engagingReels, Stories, posts, short-form videos, and other social content.
• Stay ahead of emergingGen Z trends, memes, creators, music, fashion movements, and internet culture.
• Identify and build relationships with relevantfashion, lifestyle, and micro-influencers.
• Manage influencer campaigns end-to-end, includingcreator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
• Collaborate with creators and influencers to develop authentic, on-brand content.
• Monitor social media performance, includingreach, engagement, conversions, and campaign ROI.
• Use performance insights to continuously optimise content and influencer campaigns.
• Work closely with founders and creative teams to develop compelling brand stories and campaigns.
• Build and nurture an engaged, active, and loyal online community.
• Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
• Support the development of a distinctive and culturally relevant fashion brand identity across social channels.

What Makes You a Great Fit

• 1–4 years of experiencein social media, influencer marketing, digital marketing, content, or a related field.
• Strong understanding ofGen Z culture, fashion, social media behaviour, and consumer trends.
• Hands-on experience managingcreators, influencers, influencer campaigns, or agencies.
• Strong copywriting, storytelling, communication, and content ideation skills.
• Comfortable creating, editing, and coordinatingshort-form video content.
• Excellent understanding of platforms such asInstagram, YouTube Shorts, Snapchat, and Pinterest.
• Strong visual sense with a keen eye forfashion, aesthetics, branding, and trends.
• Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
• Strong negotiation and relationship-management skills.
• Data-driven mindset with an ability to understand social metrics and use insights to improve performance.
• Highly tuned into emergingcreators, trends, memes, music, and internet culture.
• Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
• Passion forfashion, social media, creator culture, and digital communities.
• Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.