Social Media Manager

Lokhandwala Foundation School(division Of Lokhandw Ala Foundations); Mumbai; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

Universal Education is seeking a Social Media Manager to own the social strategy across its diverse education brands. You’ll balance brand voice across schools, colleges, and universities, while collaborating with external agencies to scale campaigns.

You’ll lead content calendars, measure performance, and drive community trust, with 8+ years in social/digital marketing and a proven ability to manage multiple brands without compromising quality.

Qualifications

• 8+ years in social media/digital marketing.
• Experience working with agencies or internal agency-like teams.
• Experience across multiple education brands is a plus.
• Deep knowledge of Instagram, Facebook, LinkedIn and platform behavior.
• Strong storytelling and structured planning ability.
• Clear communicator with leadership presence.

Responsibilities

• Define and drive the overall social media vision across brands.
• Lead partnerships with external social creative agencies.
• Oversee content calendars, storytelling, and tone.
• Guide social coverage of school, college, and university events.
• Track performance, derive insights, and optimise campaigns.
• Manage community engagement and reputation hygiene.
• Collaborate with marketing, design, and leadership teams.
• Oversee influencer collaborations and measure impact.

Skills

Brand strategy

Agency collaboration

Social media analytics

Storytelling

Team leadership

Job description

Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At Universal Education, social media isn't just about posts and reels - it s about building communities, shaping perception, and driving trust at scale.

We re looking for a Social Media Manager who can think like a brand custodian, act like a growth marketer, and collaborate like an agency partner - someone who s ready to own the social media universe across one of India s most diverse education portfolios.

If you ve spent years inside an agency, juggling multiple brands and clients - or you ve been running social for a consumer brand with high expectations - this role gives you scale, ownership, and impact.

What You’ll Own

This is a group-level leadership role, responsible for shaping and driving social media strategy across:

• All Stellarworld School campuses
• All Universal Schools
• Other K-12 brands under Universal
• Colleges under Universal Education
• Universal SkillTech University

Each brand has its own personality. Your job Create one strategic backbone - while letting every brand sound like itself.

• What You’ll Do Own the big picture: Define and drive the overall social media vision and strategy across brands
• Lead through agencies: Manage, brief, challenge, and partner with external social creative agencies (this is non-negotiable)
• Keep brands sharp: Oversee content calendars, storytelling, and tone - ensuring consistency without killing creativity
• Be present where it matters: Guide and review social coverage of school, college, and university events
• Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
• Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
• Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
• Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle
• Who You Are 8+ years in social media / digital marketing
• Have worked closely with agencies - either as a client or from inside an agency (mandatory)
• Comfortable managing multiple brands at once without dropping quality or sanity
• Deep understanding of Instagram, Facebook, LinkedIn, performance metrics, and platform behaviour
• Strong at storytelling + structure - creative, but never chaotic
• A natural planner, clear communicator, and confident leader
• Why This Role Is Different Real ownership - not just execution
• Portfolio scale - schools, colleges, universities, multiple audiences
• Creative + strategic balance - you re not just managing feeds, you re shaping narratives
• Perfect crossover role for agency professionals ready to go in-house

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.